White Horse Principal Selected for “Marketing to Moms” Panel at ad:tech New York

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Jen Modarelli, Principal and CEO at White Horse will present at the ad:tech New York "Marketing to Moms: Creative Showcase of Digital Success Stories" on November 3rd.

Marketing to Moms: Creative Showcase of Digital Success Stories

ad:tech, the largest event for digital marketers, has selected Jen Modarelli, Principal and CEO at White Horse, to participate in the “Marketing to Moms” panel at the New York event taking place November 3-4th at the Javits Convention Center.

Moderated by iMedia Connection editors, the “Marketing to Moms: Creative Showcase of Digital Success Stories” panel will assemble an elite group of interactive marketers to showcase campaigns that use digital to serve the multi-dimensional interests of moms. With deep expertise helping clients to activate this powerful market segment, Modarelli will share insights about three effective campaigns.

With an estimated 82 million U.S. moms managing $2 trillion dollars of household purchase decisions, consumer brands recognize moms a critical and increasingly active segment. This session will provide insights about digital campaigns that are adding value to moms while also building brand loyalty and enabling social sharing.

ad:tech has become the digital marketing industry “hub” operating ten annual events around the world. Thousands of publishers, marketers, agencies, journalists, engineers, investors, entrepreneurs and industry influencers will assemble in New York to attend more than 50 sessions, networking events and exhibits. Visit the ad:tech Web site to register.

Jen Modarelli blogs for the Advertising Age Small Agency Diary was a panelist at the first Ad Age Small Agency Conference in July. She has also presented at the Online Marketing Conference and the Portland Creative Conference. The White Horse Resource Center offers dozens of free Webinars, white papers, podcasts and videos to help marketers evolve their online marketing strategies with user-centered design, advanced targeting tactics and emerging technologies. Visit the White Horse portfolio to learn more about the agency’s services.

About White Horse
White Horse is a 30-year-old digital marketing agency that wants to expand your notion of the word “digital.” White Horse pursues the convergence of new and traditional media, from display ads with embedded video to print ads with QR codes, and Web sites that extend social reach. White Horse services include Web design, integrated marketing, technical engineering, emerging media, and audio/video production.


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