Manticore Technology Customer Intellitactics Featured in New Book on B2B Marketing for the Complex Sale

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Company’s Use of Marketing Automation to Deliver Fully Qualified Leads to Sales Cited as Case Study in “eMarketing Strategies For the Complex Sale”

eMarketing Strategies for the Complex Sale.

Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation software, today announced that one of its customers, Intellitactics, has been featured in the new marketing book “eMarketing Strategies for the Complex Sale.” Manticore Technology executives endorse the book, saying it is a must read for marketers that are looking for best practices around marketing automation and lead nurturing.

In the highly lucrative B2B complex sale, marketers are increasingly being pressured to deliver results during the lengthy sales process. eMarketing Strategies for the Complex Sale is the first book designed to answer this challenge. In the book, Ardath Albee, explains how to create and use online content and communication strategies to catch and hold the attention of busy prospects to the degree of engagement necessary for sales readiness.

Chapter 14: How to Facilitate Prospect Progression features a case study on Intellitactics, a leading enterprise security solutions provider. In 2007, Pam Casale, CMO, Intellitactics, was challenged to provide the company’s sales force with fully qualified and well-informed sales opportunities—instead of raw leads. To accomplish this shift in responsibility, the company explored marketing automation solutions.

Intellitactics realized return on investment with the Manticore Technology solution the company selected within two months of implementation, demonstrating how powerful the technology can be. Intellitactics was able to attribute six deals to their new system during their first year of using an automated marketing process—not to mention the 171 percent increase in sales opportunities actually accepted by sales into the pipeline.

“We had great success with our marketing automation implementation with Manticore Technology and we are thrilled to be able to share our experience with other marketers in eMarketing Strategies for the Complex Sale,” said Pam Casale, CMO, Intellitactics. “The book is the ultimate guide to attracting valuable prospects and speeding up the sales cycle."

“Marketing automation is a must for today’s marketers to impact the buying cycle,” said Ardath Albee, author. “It’s imperative for marketers to really understand who their buyers are and with leading marketing automation companies, like Manticore Technology, marketers are able to provide sales with only the most qualified leads.”

“eMarketing Strategies for the Complex Sale is about getting the right content in the hands of the right people, at the right time, using the right medium to make the content truly relevant,” said Christopher Doran, vice president, Marketing, Manticore Technology. “Ardath Albee knows how to think like a prospect and translate this into how your business should respond to get their interest. This book is a must have for the modern B2B marketer.”

The book is available now at major retailers, including Amazon:

Headquartered in Reston, VA, Intellitactics provides a suite of security incident and event management (SIEM) products for organizations of all sizes. Well-known as the provider of Intellitactics Security Manager, the optimal enterprise security management software solution for large companies with complex requirements, Intellitactics now offers mid market organizations a line of security management appliances called Intellitactics SAFE. These products, used stand alone or in combination, provide unparalleled capability for compliance reporting, log management and threat management. For more information, visit

Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit or call 1-866-Manticore.

For the latest best practices on Marketing Automation and managing the marketing funnel, visit the company’s Funnel Focus blog.


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