Red Cross CEO McGovern Will Impart Branding, Digital Marketing Strategies at The CTAM Summit

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Time is growing shorter leading up to the CTAM Summit, October 18-20, 2010, in New Orleans, but the list of keynote speakers is growing longer with the recent addition of Gail J. McGovern, president and CEO, American Red Cross.

Gail’s strategy for rebuilding the American Red Cross brand and her digital marketing success that helped raise millions for Haiti is nothing short of amazing,” “And anyone who lives and breathes marketing as cable professionals do will take away actionab

Time is growing shorter leading up to the CTAM Summit, October 18-20, 2010, in New Orleans, but the list of keynote speakers is growing longer with the recent addition of Gail J. McGovern, president and CEO, American Red Cross.

Recognized by Fortune magazine in 2000 and 2001 as one of the top 50 most powerful women in corporate America, McGovern joined the American Red Cross as president and CEO on April 8, 2008 and has taken a strong leadership role at the nation’s leading emergency response and blood services organization.

“Gail’s strategy for rebuilding the American Red Cross brand and her digital marketing success that helped raise millions for Haiti is nothing short of amazing,” said Char Beales, president and CEO, CTAM. “And anyone who lives and breathes marketing as cable professionals do will take away actionable insights from her keynote.”
Along with overseeing responses to several high-profile disasters, McGovern initiated steps to invigorate the $3.3 billion American Red Cross, including dramatically reducing its deficit and streamlining its operations.

McGovern joins Rita Benson LeBlanc, owner and executive vice president, New Orleans Saints, who was recently announced as a Summit keynoter.

In addition to McGovern and LeBlanc, cable executives and industry leaders converging in the Big Easy for the CTAM Summit will come face-to-face with additional high-level speakers who will share new perspectives on business innovation, consumer marketing and technology advances. Participants will hear what matters, from those who matter, in the Summit’s myriad forums designed to positively influence the professional growth potential of CTAM members and other attendees.

Summit Co-chairs are Jon Hargis, executive vice president, marketing and advertising, Cablevision Systems Corp., and Janet Rollé, executive vice president and chief marketing officer, BET Networks.

For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations
CTAM
703.837.6541

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 5,000 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Cable Means Business initiative. For more information, go to http://www.ctam.com. CTAM is also on Facebook, LinkedIn and Twitter.

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