GlobalSign Launches New Security and Trust Services at Ecommerce Expo 2010

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Website Passport, GlobalSign’s new website trust service on display alongside latest SSL technology at high profile London exhibition.

GMO GlobalSign Ltd. (http://www.globalsign.co.uk), one of the longest established Certification Authorities (CA) and leading providers of online security solutions, today announced that it will be exhibiting at the Ecommerce Expo (http://www.ecommerceexpo.co.uk) Stand 1020, held at the National Hall in Olympia’s Exhibition Centre, London on October 19 and 20, 2010, to educate attendees about safe and successful ecommerce. GlobalSign will be showcasing the latest SSL technology (Extended Validation SSL) and its new Website Passport service – a trust enhancing solution for website owners with universal appeal across all ecommerce sectors.

As Europe’s first CA, securing identities, websites and transactions since 1996, GlobalSign offers a wide range of online security solutions comprising of Secure Ecommerce, Email Encryption, Electronic Document Security, Online Authentication and Cloud Security. During the Ecommerce Expo, GlobalSign will be showcasing its most highly trusted secure ecommerce solution, Extended Validation (EV) SSL, for securing front facing ecommerce websites, transactions and customers’ personal information, as well as its newly developed and soon to be publicly launched, highly functional Website Passport technology, which provides instant credibility for websites by delivering key business credentials at the click of a button.

Extended Validation (EV) SSL activates the browser’s green address bar, representing the most significant advancement in how consumers identify a secure site since the inception of SSL over 10 years ago. In addition to turning the address bar green, websites using EV SSL feature the standard SSL “padlock”, as well as displaying advanced security and identity information, including the organisation name behind the website and the issuing SSL Certification Authority. These additional features provide visitors with visual reassurance that the site they are visiting is legitimate and that their personal information is fully secure - a clear business differentiator for online companies who want to highlight to customers their strong commitment to online safety and security. As well as protecting online brands from copycat websites and safeguarding customers from phishing attacks, EV SSL also elevates online retailers’ site image, inevitably leading to reduced shopping basket abandonment rates and increased sales conversions.

GlobalSign’s newly developed Website Passport technology has been designed to help website owners establish instant website credibility and trust, whether for ecommerce, providing a service or for a source of public information. Websites can prominently display a click to view “fingerprint” Site Seal on as many web pages of their site as they wish and when clicked a passport will appear displaying website credentials. Whilst confirming that the site is authentic and owned by a legitimate organisation, the Passport also meets and exceeds Government legislation and guidelines that apply to companies trading on the Internet regarding the display of certain minimum information. The owner of the website domain can also choose to display additional business credentials through a range of applications, including Google safe browsing, access to additional company reports and community based website reputation ratings from Web of Trust (WOT) and much more.

Talking about the new Website Passport solution, Paul Tourret, Managing Director, GlobalSign said “A website owner has about five seconds to establish trust if they want to minimise abandonment. GlobalSign’s Website Passport technology is an exciting new development that allows website owners to instantly gain credibility. From a website owners’ perspective it is a convenient way to display easy to understand, highly standardised website and company information on all web pages using minimal space. Furthermore the GlobalSign Passport delivers an App based web service platform that allows us to offer an unlimited marketplace of third party services to further enhance trust. Website owners can then customise their Passport and choose services that will best appeal to their particular customer base.”

To increase awareness of the importance of secure ecommerce, GlobalSign will be offering a 30% discount on its Extended Validation SSL Certificates to all visitors that call by Stand 1020 at the Ecommerce Expo on October 19 and 20. Alternatively this offer is available online at http://www.globalsign.co.uk/expo.

For more information about GlobalSign’s Extended Validation (EV) SSL Certificates and to see one live in operation visit https://ev.globalsign.com

For further information about the official launch of GlobalSign’s Website Passport, visit Stand 1020 for more details and a product demonstration.

About GlobalSign
Established in 1996 and as a WebTrust accredited public certificate authority, GlobalSign offers publicly trusted SSL, including EV SSL Certificates, S/MIME and Code Signing Certificates for use on all platforms including mobile devices. Its Trusted Root solution uses the widely distributed GlobalSign Root CA certificates to provide immediate PKI trust for Microsoft CA and enterprise CAs, eliminating the costs associated with using untrusted Root Certificates. Its partnership with Adobe to provide Certified Document Services (CDS) enables secure digitally signed PDF e-documents. These core Digital Certificate solutions allow its thousands of customers to conduct secure online transactions and data transfer, distribute tamper-proof code, and bind identities to client certificates for email security and remote two factor authentication. The company has a history of innovation within the online security market and has offices in the US, UK, Belgium, Japan, and China.

About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange. Please visit http://www.gmo.jp/en for further details.

For further details please contact:
Steve Waite                
GMO GlobalSign Ltd                
+44 (0)1622 766766            
press(at)globalsign(dot)com

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