Real and Social Worlds Collide In The “FIJI Water Urban Hunt” Challenge When Multi-Messaging Media Mavens Compete

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On Saturday, August 14th, social media enthusiasts will have the opportunity to put their Twitter, Facebook, YouTube and Foursquare skills to the test. The inaugural FIJI Water Urban Hunt will pit teams against each other in a game designed to mesh social media with the real world.

The FIJI Water Urban Hunt is designed to provide a fun and challenging adventure for Chicago’s most active Tweeters and Facebookers while strengthening the relationship between businesses and their audiences

On Saturday, August 14th, social media enthusiasts will have the opportunity to put their Twitter, Facebook, YouTube and Foursquare skills to the test. The inaugural FIJI Water Urban Hunt will pit teams against each other in a game designed to mesh social media with the real world.

“The FIJI Water Urban Hunt is designed to provide a fun and challenging adventure for Chicago’s most active Tweeters and Facebookers while strengthening the relationship between businesses and their audiences,” said Leyla Arsan, founder of Lotus Marketing Services and FIJI Water Urban Hunt. “Along with an afternoon of fun, the scavenger hunt is designed to raise awareness of all the fantastic places to dine, visit and shop in the downtown Chicago area and further build an online presence for those businesses.”

Fifty teams of two will be chosen to participate in the FIJI Water Urban Hunt and can apply on the application page. Submissions will be evaluated based on a set of criteria including number of Facebook friends, Twitter followers and level of engagement with both.

The FIJI Water Urban Hunt teams will search for locations and/or items from a list of Downtown Chicago businesses and, as each one is found, post comments, photos or videos on the specified social media site. Points will be awarded in real time by the judges, who will be monitoring throughout the experience. No cars or taxis allowed: Participants will be making their way around Downtown Chicago by running, walking or taking the L-Train with a provided CTA Day Pass.

The FIJI Water Urban Hunt will be capped off by a post-event awards celebration where the teams and their friends can celebrate their victories with cocktails from VeeV Vodka and refreshing FIJI Water. Prizes such as FIJI Water home delivery service for one year, two iPads, gift certificates to local restaurants, free service from MacSpecialist, and White Sox tickets will be awarded at the end of the evening. For more information, please visit http://www.theurbanhunt.com.

About Lotus Marketing Services
Lotus Marketing Services is an integrated marketing company that specializes in communicating with cultural influencers. Lotus Marketing Services delivers custom-built, event marketing programs, sponsored events, customer events and communications services and social media strategy and management. Lotus Marketing Services works with clients in both traditional marketing and the online space.

Site: http://www.theurbanhunt.com
Facebook: http://www.facebook.com/fijiwaterurbanhunt
Twitter: http://www.twitter.com/fijihunt

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Leyla Arsan
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