Monterey Bay Aquarium's Seafood Watch App Puts Sustainable Seafood on the Map

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The latest version of our award-winning Seafood Watch iPhone app is available to download today. This updated app includes a new feature - Project FishMap. Help us identify the places you’ve found sustainable seafood, then share with our growing community of sustainable seafood advocates. Earn badges as you help us put ocean-friendly seafood on the map!

Seafood Watch App

We wanted to create a resource that would demonstrate that sustainable seafood can be found no matter where you live.

Seafood Watch enhanced iPhone app with Project FishMap now available.

Core Facts:

Project FishMap is a new feature of the Monterey Bay Aquarium’s award-winning Seafood Watch iPhone app ( "Best of Green").

Project FishMap helps you locate restaurants and stores that sell seafood items on the “Best Choices” or “Good Alternatives” list, according to the Aquarium’s respected Seafood Watch program.

Nearly one million locations are available for app users to update with ocean-friendly seafood they find when dining or shopping. (You can add new locations if they're not in the database.)

Earn badges each time you add to Project FishMap! Become a Sushi Master when you add your first sustainable sushi item; a Patron badge for visiting a Seafood Watch partner, and more.

Tweet or update Facebook with your findings, with one “click” from the app.

Project FishMap is just one new feature of the updated version of the Monterey Bay Aquarium Seafood Watch app. Other new features include:

Enhanced search functionality to find your favorite seafood
Additional information regarding popular market names for seafood items
The conservation status of each species
An option to view the “SuperGreen” list: choices that are healthy for you and the oceans

Android app coming 2011.

Quotes: Sheila Bowman, Seafood Watch (senior outreach manager):

"We wanted to create a resource that would demonstrate that sustainable seafood can be found no matter where you live."

"We know that users of our iPhone app are already making sustainable seafood purchases, and we wanted to enlist their help.”

"It's a community effort, and we can't do it without you. Please use your Seafood Watch app to report where you find sustainable seafood."

Related Content

Download the iPhone video

Download the app and learn more.

Super Green list

Seafood Watch recommendations

Seafood Watch "Best of Green" award from


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Alison Barratt

Ken Peterson
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