GetLisa Teams with CellCast Technologies to Offer Rural Carriers a Complete End-to-End CMAS Solution

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The GetLisa / CellCast system enables wireless carriers to comply with federal CMAS regulations while also opening up new business and revenue opportunities through mobile advertising and content.

This is really a forward-looking solution that both meets government requirements, which is necessary to help rural carriers compete with the Tier 1s, but also provides a great opportunity for carriers to create new revenue streams with the technology. We were looking for a partner that had a working and proven solution in place, and CellCast was the clear leader.

GetLisa Information Services announced today that it is teaming with CellCast Technologies, LLC to offer its successfully tested cell broadcast solution for rural and independent carriers to enable them to be compliant with the Federal Communications Commission Commercial Mobile Alert System (CMAS).

CellCast Technologies, provider of EAGLE Alerts™ for Message Origination and the patented CellCast Aggregator/Gateway™ that transmits alert messages in CAP v1.2, recently participated in the first successful end-to-end demonstration of CMAS technology in Florida.

"GetLisa is pleased to partner with CellCast to expand our product portfolio even further," said George Woodward, CEO of GetLisa. "This is really a forward-looking solution that both meets government requirements, which is necessary to help rural carriers compete with the Tier 1s, but also provides a great opportunity for carriers to create new revenue streams with the technology. We were looking for a partner that had a working and proven solution in place, and CellCast was the clear leader." Prior to the successful CMAS demonstration in Florida, CellCast has also had the longest running successful Cell Broadcast demo already in place and active with a rural carrier.

The Federal Communications Commission (FCC), in accordance with the WARN Act of 2006, has established a timeline governing commercial deployment of CMAS by the wireless industry and alert service providers. The FCC released the CMAS architecture and standards in December 2009 and set an implementation deadline of April 2012 for commercial providers that choose to participate. CMAS is designed to allow public officials to send urgent messages to wireless users within range of a particular cellular antenna or wireless transmission system.

The GetLisa/CellCast "end-to-end" CMAS system will enable rural and independent wireless carriers to transmit alerts for public safety and emergency management agencies. Additionally, carriers will receive revenue by providing value-added services and from mobile marketing messages by commercial clients active with GetLisa.    

About GetLisa Information Services
GetLisa is a leading provider of wireless data services in North America. Our 40-plus carrier customers are a balanced mix of GSM and CDMA, post-pay, prepay and advance-pay operators who partner with us for our infrastructure messaging solutions, rich content, ad-serving and reporting platforms, and advanced MicroLocal™ applications that can help carriers differentiate themselves from their competition.

Headquartered in Boulder, CO, GetLisa provides everything you need for mobile data services – and more. Our goal is to work with our carrier partners to consistently increase ARPU, broaden their subscriber base, and increase revenue. With our revenue-share model, we’re the perfect partner because we make money when you do. For more information, visit http://www.getlisa.com.

About CellCast Technologies (http://www.cellcastcorp.com)
CellCast Technologies is the global authority on location-based communications solutions. With proven interoperability, CellCast provides affordable and reliable point to point and point to multi-point (cell broadcast) emergency and notification solutions for government, educational institutions, industry and corporations. CellCast Technologies is an international company based in St. Charles, Missouri, with offices in South America and Europe.

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Steve Colberg
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