iPad Makes Its Debut into Business World Via spark360

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Apple's New Must-Have Gadget Helps spark360 Segment Producers with Presentations to Prospective Clients

A spark360 presentation plays on Apple's new iPad

“The iPad is like upgrading to a computer from the old slide carousel. It’s a giant leap from the old PowerPoint/laptop/projector combo..." spark360 Senior Producer Steven Swaim said.

The Apple iPad has only been widely available for about 48 hours, and it's already making its potentially-revolutionary presence known in the business world, thanks to the spark360 http://www.spark360.tv segment producers.

The company, which produces 4-6-minute news-style videos for small/medium-sized businesses and then distributes them via social media and web portals, equipped its segment producers with four hot-off-the-shelves iPads on Monday. The spark360 representatives used a combination of video files and Keynote, Apple's presentation software, to create a 20-slide presentation showing off the spark360 concept to companies expressing an interest in telling their stories to the world via web video and social media.

“The iPad is the perfect presentation tool for us because it makes our concept and our product tangible - they can hold HD web video in their hands, “ said Chris Kraft, President of spark360 parent Splash Media, L.P. “It’s the perfect balance of technology and practicality at under $500 per sales representative, “ Kraft added.

spark360 Senior Producer Steven Swaim said, “The iPad is like upgrading to a computer from the old slide carousel. It’s a giant leap from the old PowerPoint/laptop/projector combo, which can be impersonal. We usually only present to one or two people and the iPad is a great fit for that style of presentation. I believe when a prospective client sees our presentation on the iPad, they get a good feel for what spark360 is all about.”

Mobile devices and the applications that run on them have a special place in the spark360 distribution model. Kraft says development is in the works for iPad, iPhone and iPod Touch apps, as well as for those that would run on the Blackberry and Android operating systems. As part of its service plan for clients, spark360 also produces video podcasts for download from the Apple iTunes Store.

spark360 host/managing editor Renay San Miguel, a 30-year veteran of national and local broadcast news who also contributes technology stories and columns for the ECT News Network (TechNewsWorld, MacNewsWorld, the E-Commerce Times), wrote a recent post about the iPad's potential in the corporate world and what plans spark360 has for Steve Jobs' new gotta-have gadget. You can find it here: http://www.spark360.tv/2010/the-ipads-place-in-spark360/

About spark360
spark360 is a Web-based business television program that celebrates the spark of entrepreneurship in America by featuring the unique stories of small and middle-market businesses.

spark360 also provides a credible and relevant outlet to get your story to a global marketplace through our exclusive 360 Distribution social media platform. spark360 delivers broadcast-quality, network news-style programs via a comprehensive SEO-optimized “full circle” distribution strategy that reaches every corner of the Internet.spark360 is a division of Splash Media, L.P. http://www.spark360.tv

For media inquiries for spark360, please contact: Steven Swaim sswaim(at)spark360(dot)tv

About Splash Media
Splash Media L.P., based in Addison, Texas, creates and develops custom web-based communications and training solutions that are powered by video. We specialize in developing video communications strategies and video delivery platforms that drive our customer’s bottom line. Splash Media is a leader in the Enterprise Video Communications industry and has been delivering Internet enabled strategic video solutions since 2004. http://www.splashmedia.com

For media inquiries for Splash Media, please contact: Chris Kraft ckraft(at)splashmedia(dot)com

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Steven Swaim
spark360
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