iPerceptions Donates Donkeys through Oxfam to Help Families in Need

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Leading Voice of Customer Analytics Provider Celebrates the Integration of 4Q within Google Analytics by Supporting an International Humanitarian Agency.

iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, announced today that it has donated 7 donkeys through Oxfam to celebrate the integration of 4Q, its free survey solution, within Google Analytics reports. iPerceptions has donated seven donkeys to help support families in conflict-ridden regions, such as Darfur.

"We are thrilled to make this donation,” said Claude Guay, president and CEO of iPerceptions Inc. “Our launch of 4Q within Google Analytics reports was a success and we wanted to give back. Oxfam’s programs have helped millions of the most vulnerable individuals around the world and we are happy to contribute to their efforts.”

At the recent eMetrics conference in San Jose, California, iPerceptions invited attendees to play a game of ‘Pin-the-Tail’ at their booth with the tag line ‘Don’t do web analytics blindfolded.’ For every 20 winners, iPerceptions promised to donate a donkey through Oxfam’s America Unwrapped program. Pin-the-Tail participants included Jim Sterne, the founding director, president and current chair of the Web Analytics Association, and web analytics thought leader, Avinash Kaushik.

About 4Q:

Launched in March 2008 in collaboration with noted web analytics author and blogger Avinash Kaushik, 4Q allows companies to listen directly to site visitors and use their feedback to improve the online experience. The integration of 4Q with Google Analytics reports is the only free solution that allows users to combine web analytics clickstream data and matching VoC feedback for each individual visit.

4Q users in over 100 countries have collected and analyzed more than 7 million website surveys and 21 million data points to determine the hurdles to site usability and visitor task completion by answering the 4 most important survey questions:

  •     Who is coming to your website?
  •     Why are they there?
  •     How successful are they?
  •     What do you need to fix?

Google Analytics users can now flexibly combine web analytics clickstream data with 4Q data points including: Purpose of Visit (why visitors came to a site), Task Completion (whether they were able to complete their tasks) and Overall Satisfaction. Site managers can then easily slice and dice the integrated data set to better measure their site’s performance against their online business objectives.

About Oxfam:

Oxfam International is a confederation of 14 like-minded organizations working together and with partners and allies around the world to bring about lasting change. The organization works directly with communities and seeks to influence the powerful to ensure that poor people can improve their lives and livelihoods and have a say in decisions that affect them.

About iPerceptions:

iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. Additional iPerceptions’ automotive clients include such well-known brands as InterContinental Hotels, Mazda, Dell, Harvard Business Review, and Monster Worldwide. For more information, please visit our site at http://www.iperceptions.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.


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Barbara Reichert
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