Kuoni Selects Freeborders to Develop Unified Global Booking System

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The leading premium travel company Kuoni partnered with Freeborders to align its booking and inventory processes worldwide. Standardized booking processes for all regions will enable the company to optimize its booking operations and better tailor offerings for customers on the front-end.

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We selected Freeborders based on their travel industry expertise, quality of processes and company culture.

Kuoni, a leading premium travel company, selected Freeborders, Inc., a global provider of consulting, technology and outsourcing solutions to financial services and Internet based businesses, to help align its booking and inventory processes worldwide. Standardized booking processes for all regions will enable the company to optimize its booking operations and better tailor offerings for customers on the front-end.

“Our websites are our storefront. Optimizing our booking engine will be instrumental to attract and maintain customers that search for premium travel offerings and service. This is why it was very important to us to find the best IT partner for this initiative,” said Benno Iten, CIO and Senior Vice President at Kuoni, “We selected Freeborders based on their travel industry expertise, quality of processes and company culture.”

The new global booking system will be based on a common IT framework that will streamline web-based travel bookings for all of Kuoni’s offices and brands. The countries will be able to enhance the customization of their store fronts to cater to the needs of their local customers. Standardized end-to-end processes will accelerate the data processing for bookings worldwide. The implementation of the unified global booking engine is scheduled to be completed by the end of this year.

“Technology is playing a particularly central role in the travel industry as the effectiveness with which companies interact with their customers online becomes a key competitive differentiator,” stated Jim Reesing, Executive Vice President at Freeborders. “By turning the Kuoni website into a highly personalized and efficient customer interface, we can help expand Kuoni’s leadership in the leisure travel market.”

About the Kuoni Group
The Kuoni Group is one of Europe’s leading leisure travel companies. The company’s activities are focused on its Leisure Travel and Destination Management businesses. Head Office is in Zurich, Switzerland, where Alfred Kuoni founded the company back in 1906. The Kuoni Group has steadily and systematically developed its position in the world travel market over the years, and has branch operations today in more than 40 countries in Europe, Asia, Africa, Australia and North America. Kuoni aims to be the world’s best and most successful leisure travel company in the premium and specialist segment.

About Freeborders
Founded in 1999, Freeborders helps financial services, Internet services and retailing companies solve the most complex business challenges. The company provides global consulting, technology and outsourcing services through an integrated China to US delivery model. Freeborders enables clients to cost-effectively adapt their business infrastructure to market opportunities and changes, offering deep domain expertise, innovative thinking and strategic execution. Headquartered in San Francisco, the company has offices in Denver, New York, London, Hong Kong, Kuala Lumpur, Guangzhou, Shenzhen, and Wu Xi. To learn more, visit http://www.freeborders.com.

Freeborders Webinar Series
Freeborders is hosting a series of free educational Webinars on information technology topics and China business trends throughout the year. On November 9, 2010, Harvey Koeppel, Executive Director of the Center for CIO Leadership will interview John Wagster, Executive Vice-President and General Counsel at Freeborders, and Paul Liu, Chief Information Officer at Freeborders on powerful ways for companies to ensure that their intellectual property and rights and are safe. Register at http://freeborders.com/Webinar-Nov-9-Registration.html

© 2010 Freeborders, Inc. All rights reserved.

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Katja Schroeder
Freeborders, Inc.
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