Mid-Market Radio Broadcast Powerhouse Regent Communications Taps Localeze ContentReach for Local Search

Share Article

Leveraging ContentReach Outsourced Local Search, Regent Communications to Transform to Dominant Media Marketing Company for Local Advertising

News Image
With ContentReach, Regent can now close the loop between over-the-air, promotions and directional marketing by both creating consumer need and supplying the direction online – a perfect mix for an advertiser

Capitalizing on its broad distribution network and rich collection of business-managed listings, Localeze, the largest business listings identity manager for local search, and Regent Communications, a leading radio broadcast holding company with 62 radio stations in 13 U.S. markets, today announced a partnership to provide private branded, outsourced local search platforms to Regent Communications’ 12 regional local community sites using Localeze ContentReach.

The recently launched local search directories for all of Regent’s community sites including itsBuffalo and goacadiana greatly extend the reach that local businesses have in their communities and across the online local search ecosystem. Each of Regent’s community websites offers local users access to valuable area information including shopping resources, entertainment, coupons, news and sports and provides added promotion for local Regent radio stations. Localeze ContentReach allows businesses to verify and enhance their local listings information and provide specialized offerings with coupons, directions, and promotions tailored to their business.

“With ContentReach, Regent can now close the loop between over-the-air, promotions and directional marketing by both creating consumer need and supplying the direction online – a perfect mix for an advertiser,” said Larry Downes, vice president of technology and digital media, Regent Communications. “We are rapidly evolving into the go-to media marketing company for the communities Regent serves. Thousands of local businesses can reach local buyers using our community directories and through the broad Localeze distribution network of more than 85 leading online local search engines.”

Added Steve Passwaiter, vice president of business development, BIA/Kelsey, “Local radio and television broadcast companies are in a great position to use the strength of their brands and loyal listeners to drive more revenue opportunities. Localeze ContentReach gives Regent Communications’ local media reps a full combination of solutions and the tools they need to unlock the mysteries of the web for local business owners interested in generating new local customers.”

ContentReach offers local media companies and lifestyle website publishers both national and local search revenue opportunities. With the ContentReach local search platform, Regent is able to drive significant new local revenue, additional display ad revenue and increase the overall value of its core community website assets with the deepest, richest business-managed listings in the industry. ContentReach also provides Regent powerful SEO traffic building without the need to invest in hardware, software and data management.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Mirabile

724-772-2038
Email >
Visit website