We're thrilled to see such high demand from consumers and so much excitement from retailers
Pittsburgh, PA (Vocus) January 29, 2010
4moms has announced that the mamaRoo, its innovative and award-winning infant seat, will be available for pre-order beginning February 26th, and will hit stores nationwide on April 30th. Due to high demand, the mamaRoo’s production continues to be sold out, making pre-ordering the best way to obtain an early unit. The mamaRoo will be available at more than 200 retailers nationwide.
The only infant seat of its kind, the mamaRoo takes a unique approach to motion: it moves “like you do.” Parents don’t vibrate like bouncy seats or swing like swings. They bounce and sway, and so does the mamaRoo. Combining sleek, modern design with an innovative approach to motion, the mamaRoo offers parents a better option for soothing and entertaining their children. The mamaRoo won the JPMA Innovation Award in 2008.
“We’re thrilled to see such high demand from consumers and so much excitement from retailers," says Rob Daley, CEO of 4moms. “We’ve received overwhelming enthusiasm from all channels about the mamaRoo’s launch and the pre-order campaign. Our first production run is sold out, so pre-ordering is the best way to get a unit at the earliest possible date. The launch will really be a special event.”
Five moms from Mt. Lebanon, PA provided the original focus group for 4moms, and inspired the company’s name (but 4moms sounds better than 5moms, so one mother took the title “The Stealth Mom”). Their experience (they have fifteen kids between them; one has TWO, yes TWO sets of twins) plus the expertise of a team of eleven engineers, researchers, and developers gives 4moms its innovative edge in the field of juvenile product design.
About the mamaRoo
Features: five unique motions, five nature sounds, adjustable speeds, toys inspired by classical artists, mp3 hookup, reclining seat, machine-washable fabric in six different colors.
Specs: weight limit 25 lbs. or until the child sits up unassisted, product weighs 14 lbs, six month warranty. Not wanting to add batteries to landfills, the mamaRoo runs on wall power only. MSRP: $199.99.
4moms is a brand of Thorley Industries, Inc., a 4-year-old company that develops and markets products for the $7.0 billion juvenile products industry. 4moms’ award-winning mamaRoo will be available at more than 200 of the top specialty retailers nationwide as well as several national web retailers. For more specifics on all 4moms’ products, visit their website at 4momsOnline.