For years, B2B marketers were falsely led to believe that for marketing automation to be robust and powerful, it had to be difficult to use, said Jeff Erramouspe, president of Manticore Technology.
Austin, TX (Vocus) July 28, 2010
Manticore Technology™, the trusted provider of easy-to-use, powerful, marketing automation solutions, today announced the release of an update to the company’s popular marketing automation platform, Manticore Technology VII. The launch offers over 40 enhancements and features, which further enable marketing organizations to manage the marketing funnel and accelerate the flow of qualified leads to sales.
Two of the most significant feature enhancements in the release include a drag-and-drop editor for building emails and landing pages and integration with salesforce.com custom objects. The drag-and-drop editors will enable b2b marketers to more easily build effective emails and landing pages, minimizing the need for expensive development resources. Recognizing that flexibility is important, Manticore will continue to offer customers the ability to create emails and landing pages in HTML as required for more complex designs. Integration with salesforce.com custom objects will enable companies with more sophisticated salesforce.com deployments to more tightly integrate marketing automation with their CRM platform, increasing sales and marketing alignment.
Manticore Technology’s marketing automation platform continues to see rapid adoption around the globe, validating the company’s vision of delivering a lead management and lead nurturing platform for enterprises of all sizes. Recent Manticore Technology wins include a worldwide leader in financial protection, the world’s largest package delivery service, and a Fortune 200 company that delivers IT services around the globe.
“For years, B2B marketers were falsely led to believe that for marketing automation to be robust and powerful, it had to be difficult to use, said Jeff Erramouspe, president of Manticore Technology. “We have shattered that myth. Marketers around the world know that when it comes to managing the marketing funnel through marketing automation, you can count on Manticore Technology to deliver robust features that are easy to use. The latest update to Manticore Technology VII delivers that message loud and clear.”
“Delivering qualified leads to sales on a consistent basis is of utmost importance to our marketing team, said Steve Waite, CMO of Globalsign. “Manticore Technology’s latest enhancements and highly knowledgeable customer success managers provide us a powerful set of tools to deliver more qualified leads to drive Globalsign’s aggressive revenue growth.”
“Manticore Technology VII delivers the ideal combination of power and usability that marketers need in a marketing automation platform and it's a perfect complement to our Drupal website,” said Lynne Capozzi, vice president of marketing at Acquia. “With the latest enhancements to Manticore Technology, our team can more quickly deploy marketing campaigns, improving our ability to deliver qualified leads to sales and drive the growth of our pipeline.”
“Implementing a marketing automation platform is essential in today’s competitive business environment,” said Jonathan Block, vice president, SiriusDecisions, the world’s leading source for business-to-business sales and marketing best-practice research and data. “In order to ensure the proper implementation of a marketing automation solution, marketers need to identify a platform that delivers a robust feature set that meets their unique business objectives. When evaluating solutions, two of critical features to consider are CRM integration and overall usability.”
With the latest release of Manticore’s marketing automation solution, btob marketers now have access to a wealth of new features and enhancements, including:
- Drag-and-Drop Email & Landing Page Editors for building digital assets with minimal investment in time and effort.
- Integration with Salesforce.com custom objects and opportunities for building more sophisticated lead management processes.
- Advanced Lead Generation though improved website visitor ID capabilities.
- Enhanced Sales Alerting enables more complex communication with sales for increased sales and marketing alignment.
State of the Marketing Automation Space
Manticore’s latest launch comes as competitive solutions scramble to adapt to the new power and usability benchmark that has been set in the marketing automation space by Manticore Technology.
“Two Manticore Technology competitors are launching new versions of their products that will require their customers to undergo a complete migration to a new platform.” said Jeff Erramouspe. “While Manticore Technology congratulates them on finally recognizing the importance of usability to B2B marketers, they owe their customers details about the upcoming migration and what they can expect. How much time, money and training will their customers have to spend to migrate to the new platform? “ Erramouspe added: “Manticore Technology is proud to deliver on the promise of marketing automation usability today. With the upcoming migration users of competitive solutions can expect, we welcome the opportunity to talk with current customers that crave a highly usable marketing automation today instead of some unknown date.”
For the latest best practices on Marketing Automation, visit the Manticore Technology blog, Funnel Focus.
About Manticore Technology
Manticore Technology is the trusted SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the marketing funnel through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit the company's website or call 1-866-Manticore. For the latest best practices on Marketing Automation and managing the marketing funnel, visit the company's blog – Funnel Focus.
Acquia, the enterprise Guide to Drupal, helps organizations of all sizes build social publishing websites quickly, easily and with a lower total cost of ownership by leveraging Drupal, the open source social publishing platform that blends content and community. Our products, services and support enable companies to leverage the power, technical innovation and economic value of Drupal while simplifying the experience, removing the complexity and minimizing the risk.
About GMO Globalsign
Established in 1996 and as a WebTrust accredited public certificate authority, GlobalSign offers publicly trusted SSL Certificates, EV SSL, Managed SSL Services, S/MIME email security and Code Signing for use on all platforms including mobile devices. Its Trusted Root solution uses the widely embedded GlobalSign Root CA certificates to provide immediate PKI trust for Microsoft Certificate Services and internal PKI, eliminating the costs of using untrusted Root Certificates. Its partnership with Adobe to provide Certified Document Services (CDS) enables secure digitally signed PDF documents, certified transcripts and e-invoices. These core Digital Certificate solutions allow its thousands of authenticated customers to conduct secure online transactions, data transfer, distribution of tamper-proof code, and protection of online identities for secure email and access control. The company has a history of innovation within the online security industry and has offices in the US, UK, Belgium, Japan, and China.