Evenflo Introduces Side Impact Tested Convertible Car Seat with Superior Technology

Miamisburg, OH (PRWEB) July 8, 2010

It’s summer travel time again – and time to be sure that when you and your children hit the road, safety drives every decision you make. The Evenflo Momentum 65 car seat offers savvy parents superior safety technology and easy installation features that are sure to give any parent peace of mind on the road. Introducing the Evenflo Momentum 65 DLX Convertible car seat which offers parents superior e3 Side Impact™ protection to keep their child safe, alongside features that help make safety, installation and use as easy as possible. The convertible car seat offers savvy parents superior safety technology with an expanded zone of protection, triple layer foam, a five-point harness, and can seat up to 40 lbs. of rear-facing weight or 65 lbs. of forward-facing weight.

Safety. So Simple!
Knowing that one-in-four vehicle accidents are side impact collisions, Evenflo went above and beyond the current government standards in designing the Evenflo Momentum 65 DLX Convertible car seat. The new convertible car seat features Superior e3 Side Impact technology that provides superior protection in side impact crashes with an expanded zone of protection. The expanded zone of protection absorbs energy in a broader range of side impact crashes with a 25% greater surface area than leading side impact tested car seats. Inside this zone, the e3 Side Impact triple-layer foam reduces side impact crash forces by 50%, absorbing crash energy away from the child.

Other safety and easy car seat installation features include:

•     Exclusive SureLATCH® technology; simply “click, click, push” and go for a super-fast, provides a super-snug installation in less than 60 seconds
•     Infinite Slide Harness™ that slides for an accurate fit every time and doesn’t require reworking as a child grows
•     65-pound harness weight rating means parents can get extended use from the convertible car seat
•     ReclineRight™ multiple-position upfront recline is easy to use and makes a child’s ride more comfortable
•     Removable, flip-down cup holder
•     Easy-off, machine-washable pad makes it unnecessary to take out the harness straps

Savvy Parents Video Series
Evenflo is on a mission to provide parents with products that will keep their children safe and make their lives easier. Parents can learn more about the innovative technology of the Evenflo Momentum 65 DLX Convertible car seat and check out the “Savvy Parents” video series at http://www.evenflo.com/e3SideImpact. With themes such as “How to Repair Your Husband’s Bruised Ego,” “How to Avoid Becoming Extreme Safety Parent,” and “How to Recover From a Potty Mouth Moment,” the videos are designed to entertain but also provide a real-life, yet humorous look at parenting moments both moms and dads can easily identify with.

The Momentum 65 DLX is now available nationwide at Babies R’ Us and BabiesRUs.com, and retails for $199.99.

About Evenflo
Headquartered in Miamisburg, Ohio, Evenflo Company, Inc. is a privately-held leading manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, and K-Mart. The company’s product offering spans a broad range of essential infant and juvenile product categories, including car seats, baby travel systems, infant and toddler feeding, infant carriers, stationary activity centers and home safety products. Evenflo’s premier brand name has 97 percent awareness with new mothers, and the company enjoys #1 or #2 market share positions in 10 important product categories. For more information on Evenflo, visit http://www.evenflo.com.

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