Drapery Maker Casa Fiora Introduces 30 New Fabrics

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New Hardware, Top Treatments, Lining and Drapery Enhancements Prove That Details Matter

Colors this season trend toward conservative, but we are seeing blasts of pattern and color that provide exciting décor options and prove that people are ready for rejuvenation.

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New design possibilities take center stage at Casa Fiora during High Point Furniture Market with the introduction of 30 fabrics and related product details that will inspire consumers with new ideas for decorating. The wide range of colors, textures and patterns continue to showcase Casa Fiora as a company known for its product flexibility.

“Colors this season trend toward conservative, but we are seeing blasts of pattern and color that provide exciting décor options and prove that people are ready for rejuvenation,” said Wimberley Earp, design manager for Casa Fiora. “These trends and ongoing input from our customers were the driving forces behind our fabric introductions this market.”

Proving that elegance never goes out of style, Casa Fiora will introduce several new silks, including Sahara, a textured design in the colors Opal, Ocean and Stone. Also new is Koshi Beige, a variegated raw silk that shows the influence of nature. Bringing dimension to the silk line is Darma Stripe Sunset, a rich textured stripe in cappuccino, red and brown. To boost its solid silk offerings, Casa Fiora will introduce Heather, a trend-right lilac color and Snow, a much sought after pure white.

Also new for market are additional linen colors, including Navy, Brick Red and Birch. Casa Fiora’s premium herringbone linen Dorado will be shown in Flax. Cedar Stripe brings pattern to the linen collection with stripes of soft sage, beige and brown.

“Linen fabrics continue to thrive in home décor and bring an important eco quality to our fabric collection,” Earp said. “Our newest linen colors reflect the warmth and comfort of nature.”

Casa Fiora will not overlook patterns this market, adding fabrics that reflect the company’s passion for unique designs. Palisades, a multi stripe, will be offered in Aqua and Spring. A large houndstooth pattern, Aberdeen, will be shown in an unlikely palette of spa and cream. Also new is Mandalay Sage, a soft ethnic design exclusive to Casa Fiora. Barcelona, a baroque inspired pattern, will be shown in Latte and Bronze. Bringing a global influence is Malay Indigo, a large-scale blue ikat design.

Paying equal attention to the popularity of performance fabrics, Casa Fiora will add 10 fabrics from the Joe Ruggiero Collection for Sunbrella®, a program that was first introduced in Fall 2009.

“Performance and durability are important for home décor, as people look for fabrics that will last and won’t require extra maintenance,” Earp said. “Our expanded collection of Joe Ruggiero fabrics offers functional yet beautiful design options.”

Additions to Casa Fiora’s Joe Ruggiero program include Blox Slate, a geometric pattern, Joy Char, a chambray blue and brown with a circular motif and Origami Taupe, an interlocking tan and white design. Ruggiero’s Lazio Leaf and Prato Mandarin feature damask designs in bright color combinations. More traditional patterns include Chex Vellum, Dots Nice Char, Elsa Parchment and the herringbone stripe Traverse in both Cadet and Mink.

Beyond Fabrics
Casa Fiora’s market introductions go beyond fabrics. The company will add a Sunbrella fabric lining for draperies, top treatments, duvets and coverlets. Sunbrella fabrics offer protection from fading and provide a durable fabric that can stand up to everyday wear and tear.

Also new is the addition of lead-edge banding for drapery panels in the fabric of the customer’s choosing. The three and a half inch banding is a drapery enhancement that has been widely requested by Casa Fiora customers and will greatly expand their ability to customize draperies based on a client’s preference.

New top treatment sizes will be unveiled, including three-, six- and nine-inch projections for board-mounted valences and cornices. The Top Treatment Program, which was enthusiastically received by Casa Fiora customers last Fall, is ideal for those people who want simplicity or seek a complement for existing window fashions, such as blinds, shutters or draperies.

Rounding out Casa Fiora’s introductions this market is the Riviera Metal Hardware Collection. The hardware is offered in Gossamer, an urban russette, Titanium, a pewter tone, Urban Bronze, which is similar to antique gold, Latte, a milky white and classic matte Black. These new color options can also be used for the existing Villabella and Palazzo hardware collections.

“With styles ranging from traditional to modern, the Riviera Collection offers a clean, sophisticated look not found in off-the-shelf hardware collections,” Earp said.

“Consumers who buy Casa Fiora draperies are looking for unique hardware to serve as the ideal complement; the Riviera collection achieves that perfectly.”

Casa Fiora provides tailored draperies in more than 250 fabrics with a variety of custom options including pleats, trims and COM accessories. Casa Fiora draperies are available through interior designers and furniture retailers at less-than-designer prices and delivered within four weeks or less. The Casa Fiora High Point showroom is located at 330 N. Hamilton St., Suite 201. On the Web at http://www.casafiora.com.

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Amanda Williams
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