Preston Kelly Wins Midwest Small Agency of the Year Award

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The Minneapolis advertising agency scored top regional recognition in Advertising Age’s annual small agency competition.

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We’re a group of very competitive people, but it’s our collaborative belief in one another and the daily trust from a roster of very strong clients that leads to innovations that actually get done and achieve market results.

Preston Kelly has been innovating to change the face of Minneapolis marketing—and now the agency has received confirmation of that effort as Advertising Age’s 2010 Midwest Small Agency of the Year.

Judged by the magazine’s team of editors and acclaimed advertising industry leaders, the annual competition celebrates the work of the nation’s smaller shops. A mix of factors determine the regional winners, including the agencies’ thought leadership, business performance, digital and creative work, the impact of its work on clients’ businesses, and its commitment to innovation.    

“By accelerating our clients’ marketplace momentum, we’ve accelerated our own,” said Chuck Kelly, the agency’s president. “We’re a group of very competitive people, but it’s our collaborative belief in one another and the daily trust from a roster of very strong clients that leads to innovations that actually get done and achieve market results.”

Emphasizing iconic ideas that register through the din of standard marketing messages, Preston Kelly submitted to the contest some of its results-driven, award-winning efforts for a range of clients. More than just a tagline or market differentiator, “iconic ideas” is a philosophy that informs everything the agency does—and one that got the attention of Advertising Age editors, who also noted Preston Kelly’s successes with National Marrow Donor Program’s “Be The Match” campaign.

“On a website, a print ad, a TV spot or a video game, an iconic idea is a meaningful symbol or concept people can adopt to identify and share our clients’ brands,” said Chris Preston, the agency’s creative director. “An iconic idea not only connects with consumers, it engages, focuses and inspires entire organizations.”

The recognition as the Midwest Small Agency of the Year—doled out at a national Advertising Age-sponsored conference in New Orleans—adds fuel to the agency’s fire in 2010. In addition to earning finalist honors in the Magazine Publishers of America’s Kelly Awards, the O’Toole awards and the international One Show, the agency recently won three awards in the 27th Annual Healthcare Advertising Awards for its work on behalf of HealthPartners—which also secured a Gold Effie in 2009. Spurred by new business growth, Preston Kelly has added 10 new hires across a range of departments, as well.

Despite a range of honors that champion the agency’s creative and strategic work, the Midwest Small Agency of the Year award marks the first time in Preston Kelly’s history that the entire agency has been recognized.

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates iconic ideas for its clients, including financial services, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming. Selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly has also earned several awards in the Annual Healthcare Advertising Awards, and earned finalist honors in the 2010 MPA Kelly Awards and the One Show. In the last five years, the agency has won several Effies—a top marketing award that honors outstanding results. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit http://www.prestonkelly.com, become a fan on Facebook at http://www.facebook.com/prestonkellyagency or join the conversation on Twitter at http://www.twitter.com/prestonkelly. You can also read our musings on the latest trends in advertising at http://www.prestonkelly.com/blog.

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