New Book, The Prudent Professor, is a Lifeline to Those Who Have Retirement Questions

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This new book provides investment information to those in higher education, non-profits or anyone else who needs help navigating the variety of plans offered by TIAA-CREF.

The Prudent Professor

"Edwin Bridges has provided an incredibly helpful guide to investment success... his blunt appraisals are invaluable, indeed priceless." - John Bogle, Founder, The Vanguard Group

This new book provides investment information to those in higher education, non-profits or anyone else who needs help navigating the variety of plans offered by TIAA-CREF.

When the economy took a nose dive, many people who were already on their way to saving for retirement saw their fiscal future go down the tubes. At the same time, young professionals who are just starting to plan for their retirements are bewildered about where to start. Unfortunately, many financial planners are unfamiliar with the many and varied plans offered by TIAA-CREF, one of the largest financial institutions serving education and non-profit employees. This new book, The Prudent Professor, helps those whose money is tied up in institutions like these, when other financial planners and investment guides cannot.

Ed and Brian Bridges offer a straightforward, easy-to-grasp, and structured way to think about money, learn how it works, understand the priorities for any stage in life, determine objectives, and develop a personal plan most likely to achieve them. The book includes simple questionnaires and worksheets to help anyone determine where they stand, and how to think through their options.

Why a book specifically for those who work in higher education and non-profits? The chances are that their retirement funds are mostly invested in TIAA-CREF funds, and that the plans created by the different institutions where they have worked, or will work, impose sometimes conflicting limitations of how they can manage their retirement money. This is potentially complex terrain with which many professional financial advisors are unfamiliar. This book provides ample guidance for anyone to manage their retirement funds, but it sets out criteria for choosing a reliable advisor, and may even be a book from which an advisor can benefit if he or she is not fully conversant with TIAA-CREF’s offerings and the quirks of academic retirement plans.

What makes this book unique is that Ed Bridges reveals his self-education about the risky business of investing and retirement planning.

About the Authors:

Edwin Bridges is Professor Emeritus, Stanford University, and has an extensive background in higher education. Prior to joining the Stanford University faculty in 1974, he taught at Washington University (St. Louis), The University of Chicago and University of California (Santa Barbara). He is internationally known for his work on problem based learning and has worked with faculty from a variety of disciplines in China and the Unites States. During his thirty-five year career in higher education, he has consulted with numerous organizations, including the World Health Organization, the World Bank, and the New York City Public Schools. Professor Bridges has received two lifetime achievement awards for his contributions of the field of educational administration and is listed in Who’s Who in America and Who’s Who in the World. Since retiring in 1999, Ed lives with his wife Marjorie, in an historic home on the Stanford University Campus. Three years ago, they celebrated their Golden Wedding Anniversary. In retirement, he has devoted much of his time to activities that he neglected during his career as a professor – investing and retirement planning. After reading hundreds of books and articles on these subjects, he decided to share the lessons he learned with friends, colleagues, family, former students and others through his writing and public speaking. He brings these lessons to life by drawing on his personal setbacks, mistakes, and triumphs in investing and planning for retirement.

Brian Bridges is a registered investment adviser in the state of California and a trained financial planner with a strong background in counseling.

The Prudent Professor
Planning and Saving for a Worry-Free Retirement from Academe
Edwin M. Bridges & Brian D. Bridges
November 2010
352 pp, 6” x 9”
Paperback, $24.95, 978 1 57922 468 4


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