RYTHM Foundation Aid for Pakistan Flood Victims - Initial Donation Pledged As Part of USD300,000 Long-Term Commitment

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Hong Kong-based RYTHM Foundation donated USD40,000 (Rupees 3.4 million) to aid flood victims in Pakistan. The money went directly to the United Nations (UN) World Food Programme’s (WFP) Floods in Pakistan project.

In the long term, we hope to raise a total of USD300,000 for them

Hong Kong-based RYTHM Foundation today donated USD40,000 (Rupees 3.4 million) to aid flood victims in Pakistan. The money went directly to the United Nations (UN) World Food Programme’s (WFP) Floods in Pakistan project.

RYTHM Foundation is the international Corporate Social Responsibility (CSR) arm of QNet, a global direct selling company.

Announcing this, the Foundation’s Trustee, Richard Zinkiewicz, said the Foundation would continue to raise much-needed funds for the project, with a target of USD300,000 in total donations hoped to be raised through a global in-house effort leveraging on QNet’s website, blog, intranet, mass emails and other social media channels for maximum exposure.

“The calamity in Pakistan has touched our management and staff around the world. We are concerned for our colleagues and friends in Pakistan and feel strongly that we have to provide the country with immediate assistance, especially to overcome food shortages.

“In the long term, we hope to raise a total of USD300,000 for them,” he said.

Mr Zinkiewicz said QNet had a history of providing charitable aid and disaster relief in countries as far apart as the Philippines, Indonesia, Thailand, Haiti, India, Sri Lanka, Vietnam, Cambodia, and Uganda among others.

“Recognising this, the Hong Kong Council of Social Services (HKCSS) recently recognised QNet as a ‘Caring Company’ for the third consecutive year due to its CSR work carried out through RYTHM Foundation,” he said.

The Pakistan floods have so far left more than six million people in need of emergency aid. WFP is leading the Logistics and Emergency Telecommunications Clusters, which provides support services to the humanitarian community at operational hubs in Islamabad, Peshawar, Sukkur and Multan.

“Being on the ground and in the thick of the rescue efforts, we feel that the WFP is the most appropriate body to channel assistance through at this point in time, as speed is critical,” Mr Zinkiewicz said.

ABOUT RYTHM FOUNDATION
Derived from the acronym Raise Yourself To Help Mankind, RYTHM Foundation was created to emulate the fundamentals on which the QI Group has been built since 1998. RYTHM is the benchmark of all operations within the Group and the Foundation is representative of this spirit and puts into action the primary mission of the QI Group of Companies.

The mission of RYTHM Foundation is to build opportunities and care for those in need. It aims to create decent living conditions and to protect the environment to facilitate sustainability. It also strives to ensure our children - the symbol of our future - are safe and supported, now and tomorrow. RYTHM Foundation is the corporate heartbeat of the QI Group, keeping alive the employees' social conscience and serving as a constant reminder of the Company's core purpose.

To learn more about Rythm Foundation, visit http://www.rythmfoundation.org.

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