Footwear etc. Announces the Arrival of 'Tone Balance' and 'Rock & Tone' Toning Shoes from the New Balance Wellness Collection

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Now available at California-based comfort shoe retailer, Footwear etc., New Balance’s “True Balance” and “Rock & Tone” Toning Shoes are the latest entry into the muscle-toning footwear market. Recommended by fitness expert, Holly Perkins, and shown recently on the Oprah show, Rock & Tone walking shoes provide features desirable in rocker-soled shoes, yet are lightweight and stylish. The True Balance line uses a unique balance board technology to help activate muscles and engage your core.

New Balance Rock & Tone Shoes now available at Footwear etc.

The New Balance Wellness Collection gives our customers even more choices for fit and style in this category, and we are certain that they will be delighted with the results.

Footwear etc. is excited to introduce the New Balance Wellness collection including styles from the True Balance and Rock & Tone collections in time for summer wear.

New Balance True Balance is a unique toning shoe made with a balance board technology. Every stop you take works your body to maintain your natural balance, activating your muscles and engaging your core. When you compare the New Balance True Balance shoes with traditional walking shoes you see 10% increased calorie burning, 16% increased glute muscle activation, 16% increased hamstring muscle activation, 29% increased quad muscle activation and 14% increased calf muscle activation.

New Balance Rock & Tone shoes provide the benefits of rocker-sole technology with the ease of use of regular sneakers and contain muscle-toning attributes. The multi-density insert provides outstanding cushioning, and the lightweight foam in the sole is exceptionally durable and lightweight. Combined with premium leather upper, these shoes are a great option for customers who want the perks of rocker-sole technology with a stylish, lightweight shoe. Designed for fitness walking and everyday wear, Rock & Tones can increase muscle use up to 27%, and calorie burning by 8%. These are great shoes for people with plantar fasciitis, since the rocker motion helps keep the plantar fascia and Achilles tendons stretched. Rock & Tones also alleviate pressure on joints, and can help those with knee and hip pain. The rocker bottom encourages the use of different muscle groups than conventional soles do, and therefore allows for the muscle toning properties that many people seek in shoes today.

District Manager Andrew Monarch is excited about these new entries into the toning shoe market. “The New Balance Wellness Collection gives our customers even more choices for fit and style in this category, and we are certain that they will be delighted with the results.”

There are currently 8 amazing styles in stock from the New Balance Wellness collection with more to come throughout the summer. Like all New Balance shoes, these shoes also come in widths including wide. These toning shoes are a great addition to the New Balance Line of fitness products and reflect New Balance’s outstanding reputation for style and comfort.

The New Balance Wellness toning shoes are available now online at and at their retail store locations in Northern California and San Diego.

About Footwear etc.:
Footwear etc. is a well-established, family-owned business, headquartered in Silicon Valley, CA since 1986. The company is committed to improving customers’ quality of life by offering brand name products that demonstrate their belief in the need for healthful, comfortable and fashionable footwear. Footwear etc. operates eight retail stores located throughout the Bay Area and also offers their products on their website and catalog. To find out more, please visit


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