Lifelong Ranchman Launches Web Store to Deliver Essential Supplies and Expert Advice

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Founder of, Edward Rautenkranz developed an online business to create a haven for farm and ranch supplies, which also includes a consignment for shoppers to advertise their used items, such as horses, trucks and trailers. Additionally, customers will discover related accessories like training books and horseback-themed jewelry and apparel. Visit his blog for more information.

We carry a wide range of merchandise

Edward Rautenkranz watched the sun rise and set upon his parents’ Colorado horse ranch every day of his childhood and dreamt of the day he would have a few acres to call his own. Years later his dream became reality; he settled into a cozy space with his wife and children, who have been riding since they were young, through high school, in trail riding and competition.

In December 2009, Rautenkranz transformed his in-depth knowledge, admiration and experience as a rancher into a Web-based business,, which provides an online haven of farm and ranch supplies.

“We carry a wide range of merchandise,” Rautenkranz said. “From the essential tools of a professional farrier, items for the show ring like horse saddles in English and Western styles and must-haves for a trial ride, we have you covered.”

Shoppers will discover an abundance of barrel-racing accessories such as saddles, saddle pads and spurs as well as equine calming products and training books. They’ve even provided a section for youth riders that provides age appropriate saddles and tack.

Health supplies for livestock – wormers, tags and skin care – and even the household dog or cat – flea and tick control, treats and toys – may also be purchased. Ranchers will also be pleased to find fencing supplies for both electric and barbed wire fences as well as barn supplies like fly control, saddle racks, horse blankets, hoof picks, buckets and more.

And for the shopper who’s looking for a little something extra, a variety of apparel and jewelry, which reflect a horseback lifestyle, may also be purchased. Additionally, be sure to check out the Web site’s consignment store, which allows customers to advertise their used items – such as horses, trucks and trailers – to other shoppers and potential buyers.

Visit the Web site’s newly formulated, interactive blog,, to learn from a professional about horse training and riding. It helps to really know your horse inside and out, Rautenkranz explained, gauge it from their (the horse) point of view, which makes the experience safer for both the rider and the horse.

“I want to provide not only a site where people can come to buy that saddle or halter, but one where people can ask questions and get answers based on real-life experiences about particular products or needs,” he said.

About the Company: is owned and operated by rancher and Web entrepreneur, Edward Rautenkranz.

Edward Rautenkranz
(417) 532-2209

iePlexus, Inc.

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