We were surprised to find that the iPad performed so well. Because shopping on the iPad is so much easier, we believe that is can perform an important role driving mCommerce into the mainstream. And as more consumers become comfortable with researching and purchasing products on the move, Shopatron will be there for our member brands.
San Luis Obispo, CA (Vocus) June 22, 2010
Shopatron announced today, based on initial analysis, that sales conversion rates on the Apple iPad are much higher than rates on other mobile devices. The results are based on an analysis of conversion rates across dozens of branded stores on the Shopatron platform. As the eCommerce platform for more than 800 brand stores in 35 industries, Shopatron is able to provide relevant, conglomerate statistics for mobile devices.
Initial analysis of data, collected since early March, indicates that average conversion rates for non-optimized stores on mobile devices, including iPhone, Android, and iPod devices, average 0.37%. This rate sits significantly below PC conversion rates. The data showed no correlation suggesting that any one mobile device performed better across the various stores.
The iPad, however, performed much better as an eCommerce platform than mobile phones, with an average conversion rate up to 2.04%. For some stores the iPad conversion rate was as much as double the conversion rate from personal computers.
Based on this analysis, Shopatron believes that shoppers are more inclined to place orders from the iPad than from their cell phone because the iPad provides a much richer shopping experience with it’s large screen real-estate and fast connection speeds. The iPad experience is more closely aligned with the shopping experience on a PC.
“In finalizing an upgrade to our mobile browsing experience to enhance purchasing behavior from phones, we began by analyzing the current environment,” commented Mark Grondin, SVP of Marketing at Shopatron. “We were surprised to find that the iPad performed so well. Because shopping on the iPad is so much easier, we believe that is can perform an important role driving mCommerce into the mainstream. And as more consumers become comfortable with researching and purchasing products on the move, Shopatron will be there for our member brands.”
Shopatron will continue to track iPad statistics versus other mobile devices in order to learn from this behavior to optimize mobile purchases across all platforms. “Apple has tapped into something real” added Mr. Grondin, “and we think that all of us can learn something about consumer behavior from this new device.”
Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.
Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 800 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: Shopatron.
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