American Rodsmiths Launches eCommerce

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Manufacturer partners with Shopatron to support retailers with a new online store.

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The Shopatron dealer-integrated system was one of the primary reasons we chose Shopatron

American Rodsmiths, maker of exceptional graphite and titanium fishing rods, has launched eCommerce on American Rodsmiths. Anglers in the US can now shop online, order directly from the website and have the orders shipped from local authorized American Rodsmiths’ retailers nationwide.

The Americanrodsmiths.com website provides all the information the consumer needs to purchase a rod — everything from model number to length and weight, as well as recommended lure weight and action. Shoppers can research the products and use “Buy Now” buttons throughout the website when they are ready to purchase. There are 21 categories of rods plus accessories available for purchase.

Online orders are processed through the Shopatron eCommerce order exchange (Coex Freedom), which assigns each order to the closest stocking dealer for fulfillment. American Rodsmiths will be sending orders to their nationwide network of dealers.

“The Shopatron dealer-integrated system was one of the primary reasons we chose Shopatron,” says Jake Brewer, Sales Manager of American Rodsmiths. “We want to support our dealers in any way we can and this seems like the logical next step — providing sales from an eCommerce site for our dealers. This is something they wouldn't be able to do for themselves. We will be at ICAST July 14-16 in Las Vegas and would like all of our retailers to stop by and talk to us about signing up with Shopatron. We’ll be in Booth number 856. This is a chance for all of us to grow.”

“We are delighted to add American Rodsmiths to our group of excellent fishing brands,” said Ed Stevens, founder and CEO of Shopatron. “We now have 20 fishing brands sending orders to their retailers through the Shopatron platform, and orders from these brands increased 14% over the past year. With over 5,000 sporting goods dealers capable of fulfilling orders, Shopatron is an ideal place in which American Rodsmiths can grow their dealer network and overall sales.”

About American Rodsmiths

Founded over a decade ago, American Rodsmiths was created by an avid fisherman to provide the finest rods available to other avid fisherman… and for over 10 years now, that is exactly what we have been doing. Owner Robert Scherer, along with some of the country’s top fishing rod manufacturing experts, had the dream to build the finest rods available, utilizing the best components, and utilizing cutting edge technology to create rods that are both unbelievably strong, yet incredibly light and sensitive, and that is a goal that continues to drive us to this day. In 2010 American Rodsmiths introduced the “New” V17 PRO TOUR GRIPS™ which has been a huge success for our company. The handles are light, comfortable, and offer the best grip you can get, under any conditions. The V17 PRO TOUR GRIPS™ were designed to provide anglers a better grip under any climate fishing conditions, and are available in the TEAM SERIES and TEAM SERIES/ KICKER STIX™, Denny Brauer/ WREICKIN STIX™, Denny Brauer/ H3 TITANIUM ULTRA™, and “NEW” for 2011 the TEAM SERIES INSHORE™. At American Rodsmiths we pride ourselves on being the “Industry Leader” in innovation and technology, and we are extremely excited about our innovative product line for 2011.

About Shopatron

Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 800 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: Shopatron.

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