Sleishman Drums Launches Ecommerce for US Customers

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The makers of the only true “Free Floating” Suspension System drums and inventors of the twin pedal concept have partnered with Shopatron to sell online.

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As we venture online in the US market we have two objectives in mind

Australian Percussion Innovator Sleishman Drums has opened an Office in Van Nuys California and launched Sleishman USA with an eCommerce Shopatron store.

Sleishman is an innovative manufacturer of the unique Sleishman Suspension System Drums, Double Pedals and accessories. Sleishman drums are built with the shell free from any bolted lugs or fittings choking the drum shell with pressure from the tuning hardware. This design allows the shell to float between the drum- heads & resonate to its full potential, providing increased volume, sustain, tone and amazing acoustic projection.

Sleishman drums allow the end user to optionally swap the wooden drum shells in a matter of seconds as easily as changing the drumheads. You can utilize different wood type replacement shells, a feature unique to Sleishman Drums.

A shopper visiting Sleishman Drums’ US website (http://www.usleishman.com) can browse the Sleishman product catalog or choose the “Buy Now” button to go directly into the online shop. Authorized local retailers fulfill all orders placed in this shop.

Once placed online, Sleishman orders are processed through the Shopatron eCommerce order exchange (Coex Freedom). The system assigns each online order to a local, Sleishman-authorized retailer with the selected products in stock. That retailer then ships the product to the consumer. As their retail network expands, the company also plans to introduce in-store pickup as an added convenience to the online shopper. Sleishman is actively recruiting additional retailers to support this feature and improve product distribution in the USA.

“As we venture online in the US market we have two objectives in mind,” says Marcus Vee Hinder, Director of Sleishman Drums USA. “We want to support our existing dealers by sending sales their way and grow our brand by expanding our retailer base. With over 800 music retailers already signed up with Shopatron, this is a great venture and opportunity for us to fully service the US market.”

“Sleishman is a great brand with a huge potential for growth in the US,” commented Ed Stevens, founder and CEO of Shopatron. “They join over 40 music brands already on the Shopatron exchange. Our music brands saw a 106% increase in revenue on Shopatron between 2008 and 2009, and that strong growth continues into 2010. Consumers are now comfortable purchasing almost anything online, and with the introduction of in-store pickup for online orders, we believe even more purchasing will happen on the web.”

About Sleishman Drums

Donnie Sleishman, inventor of the twin pedal on a single bass drum concept
(1970) and the Total Suspension System Drums, has been making quality percussion products since the 1960s. Under the direction of his son David Sleishman, the company is now rapidly expanding worldwide. Sleishman has released the Omega Series as a main line, and makes custom order and exotic Australian Wood Drums in their Sydney Australia production facility.

Sleishman Products are high quality percussion products offered at very affordable prices with some of the highest margins available for dealers and re-sellers. Initial response in the US has been phenomenal and we are gearing up for a rigorous advertising and marketing campaign with Shopatron as an invaluable and major component of the business plan. The company is constantly researching and developing new products with a proprietary Hi-Hat Stand, and other Sleishman innovations, due for release at Summer NAMM 2011. Sleishman Drums USA are the clear leaders in Professional Drum & Percussion cutting edge technology. No other brand offers such a choice of unique, efficient and functional products, with obvious advantages no other brand can even begin to approach.

About Shopatron

Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 800 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: Shopatron.

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