We use Shopatron to not only sell our standard products, like guitar strings, online but to sell and deliver custom guitars to our customers through our authorized dealers
San Luis Obispo, CA (Vocus) July 29, 2010
Shopatron announced today that second quarter same-stores sales have increased by an average of 15% across all client stores compared to the same period last year. Shopatron provides eCommerce for branded manufacturers in over 35 industries, representing more than 800 brands. The comparison was based on all client stores active for at least one year on Shopatron.
Shopatron also announced that several industries outperformed the average. Not surprisingly, as the weather warmed up so did sales in many “summer” industries. Led by Louis Garneau, Cane Creek and Cycling Sporting Group, online stores in the cycling industry experienced an incredible 49% growth over last year. And outdoor sporting goods sales increased by an average of 27%, led by brands such as Johnson Outdoors, Thule and PSE.
The pet and equine stores on Shopatron, which saw strong growth in Q1, saw that growth continue in Q2 with a 27% increase in sales across the industry. Music also had a very strong showing with a 27% increase, led by Mel Bay, JL Audio and Ernie Ball. Other strong industries included apparel, with a 29% increase, the juvenile industry at 20% and home furnishings showing a 19% increase.
Although Shopatron attributes some of the growth to a general increase in consumer spending, many of the most successful industries have not traditionally sold products online. By integrating dealers as fulfillment partners, a core component of the Shopatron eCommerce platform, branded manufacturers in all industries are able to sell online and provide in-store pickup of those orders.
“We use Shopatron to not only sell our standard products, like guitar strings, online but to sell and deliver custom guitars to our customers through our authorized dealers,” said Scott Ball, Sales Manager at Music Man (Ernie Ball). “The recent growth of our eCommerce sales, along with the positive comments from happy dealer-partners confirms that we are doing eCommerce the right way.”
“Manufacturers in industries such as cycling and home furnishings have been slower to sell online for a variety of reasons,” said Ed Stevens, Founder and CEO of Shopatron. “Some of their products may have been too expensive to ship, needed installation or assembly, or required lots of technical support. With the Shopatron model, using authorized dealers to fulfill these orders, any product can be sold online. Unpacking, installation or customization can be performed at the store, before the order is picked up. With the local dealer involved, you really can sell anything online, and our Q2 numbers demonstrate this well.”
Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors, and multi-channel retailers. Working with over 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron's solution for branded manufacturers, Coex Freedom, brands sell on their website and send those orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.
Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, CA. For more information and a full client list, visit: ecommerce.shopatron.com.