Shopatron, Cycling Brands Growing Strong Heading into Interbike Expo

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Cycling Brands using Shopatron eCommerce Grew 56% in Q2 of 2010

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We believe that 2010 has been the year when online sales in the cycling industry has gone mainstream

Shopatron powers eCommerce for more than 35 industries. But few have enjoyed more growth than its client brands in the cycling industry this past year. 

Cycling brands using Shopatron’s patent-pending eCommerce solution saw online sales grow 56% year over year in the second quarter of 2010. That follows a solid year in 2009, where total sales revenue passed from Shopatron cycling brands to their dealers increased 41% as online became the fastest growing sales channel in the cycling industry.
Shopatron and a number of its clients are gearing up for next week’s Interbike International Bicycle Expo, the largest bicycle trade event in North America. The Las Vegas show will include more than 25 brands that do eCommerce through Shopatron, the leading provider of retailer-integrated eCommerce for brands in the cycling industry.
Many of Interbike’s exhibitors and sponsors have been relying on Shopatron’s eCommerce order exchange for years, including Louis Garneau, Dahon, Raleigh, Cannondale, Cane Creek, Chariot Carriers, Fly Racing, Light & Motion, Litespeed, Nathan Performance, Princeton Tec, Quintana Roo, Ritchey Design, Scott USA, Softride, Sugoi and Thule.
And Shopatron has continued to beef up its cycling roster in 2010 with new additions such as Wilderness Trail Bikes, Street Strider, Saris Cycling Group (Saris and Cycleops), Magura (Magura, Uvex and Vaude), Serotta (Serotta, Etxeondo and Catlike) and Veltec Sports (Descente, Shebeest, Lake and Vredestein).
“We believe that 2010 has been the year when online sales in the cycling industry has gone mainstream,” said Mark Grondin, Senior Vice President of Marketing for Shopatron. “Major brands in the industry have realized that they can no longer ignore online customers, shuffling them off to one of the large online retailers. Because of this, Shopatron has been able to significantly grow its cycling client list. With our retail-integrated model, allowing branded manufacturers and specialty retailers to work together to better service online customers, we can offer online sales with an in-store component. This allows any cycling product to be sold online, from apparel, to accessories, to fully customized bicycles.”
Earlier this year, Shopatron formed a strategic partnership with The Bike Cooperative, a member-owned cooperative of independent bike retailers, to expand online sales opportunities for the cooperative’s member retailers and supplier partners. 
According to Greg Brodsky, managing director of The Bike Cooperative: “eCommerce is going to be the driver of future growth for both manufacturers and retailers. Rather than try to fight the inevitable reality, we feel it’s in the best interests of our member retailers, supplier partners and the industry to embrace eCommerce. With Shopatron’s model, brands can capture sales without competing with their retailers, by sending completed transactions to the bike shops for fulfillment. Because the store gets paid directly for the sale, it’s a win-win for both sides.”
The Interbike International Bicycle Expo runs from Sept. 22-24 at the Sands Convention Expo Center in Las Vegas. If you’re interested in learning more about Shopatron, or would like to speak with one of our team members at the show, contact us at 866-625-5050 or visit
About Shopatron
Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron's solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.
Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information and a full client list, visit Shopatron.

If you'd like more information about this media release, or additional details about Shopatron and its eCommerce background, please contact Ali Grant at (805) 547-2170 or pr(at)shopatron(dot)com.


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Ali Grant