TUUCI Canopies Social Media Outlets

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International Shade Company Looks to Engage Through a Company Blog, Facebook and Twitter

Our goal is to create a dialogue by cross populating our blog, Facebook and Twitter pages with information that our business customers and consumers will enjoy.

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Shade specialty company TUUCI has developed its own cool spot on the Internet with the launch of a company blog, Facebook Fan Page and Twitter account, providing customers with an intimate look at the innovative shade company.

“These contemporary mediums allow us to provide our customers with company news and information while engaging in one-on-one conversations directly with our team,” said Dougan Clarke, founder and CEO of TUUCI. “Our goal is to create a dialogue by cross populating our blog, Facebook and Twitter pages with information that our business customers and consumers will enjoy.”

Always looking to the future of shade technology, TUUCI’s entry into the realm of social media is a natural progression in its communications program. Company executives seek input regarding current and future products from outside sources including customers, clients and potential partners. Social media aids them in this effort by creating an ongoing dialogue in which TUUCI can solicit such feedback.

TUUCI’s blog can be accessed by following the navigation from the company homepage, or by logging on to http://tuuci.com/blog/. Authored by Clarke, the blog will feature articles on a wide range of topics including company news, product information and announcements, purchasing and styling advice, and information regarding trade show participation. Readers can post comments that will be added to the corresponding article upon review and approval by the social media team.

The TUUCI Facebook Fan Page, http://www.facebook.com/TUUCIshade, will give TUUCI customers and Fans an inside glimpse of the company and its people. Photo albums showcase beautiful products, a behind the scene look of photo shoots, around-town events with employee participation, and exciting activities centered on TUUCI shade structures. Fans are invited to leave messages and post pictures of their own TUUCI shade sightings in the designated Fan photo album. Links on the Fan Page will give access to the blog and Twitter pages.

Follow TUUCI on Twitter, http://twitter.com/tuuci, for updates from the trade show team, editorial coverage, latest blog post, industry partners and ongoing chat concerning shade. Use TUUCI’s tweets as a go-to reference point for updates on the Facebook Fan Page and blog site, as both will feed into the Twitter page.

“Viral communication tools, such as Facebook and Twitter, provide an outlet for connecting with our customers with up-to-the-minute information,” Clarke said. “We want our customers to get to know us on a more conversational level, and the social media wave gives us the perfect opportunity.”


Since its inception 11 years ago, TUUCI’s shade structures have redefined the shade category. In addition to artistic beauty, TUUCI products are engineered with marine grade components that are durable and easy to operate. TUUCI also focuses on environmental sustainability including extensive recycling efforts within its manufacturing process, energy conservation and the integration of recycled materials into its products, packaging and supplies. Outdoor cafés and many of the world’s leading resorts and hotels have selected TUUCI because of the combination of beauty, durability and function its products provide.

Headquartered in Miami, the TUUCI team includes experts in design, engineering and production. TUUCI products are distributed worldwide through strategically located service centers. On the Web at http://www.TUUCI.com.

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Kristin Harman

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