Telmetrics and UniversalBusinessListing.org Partner to Improve Local Search Data Quality

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Through automated integration and data reconciling, Telmetrics, the leading provider of advertising call measurement solutions, and UniversalBusinessListing.org (UBL), the business identity management service of Name Dynamics Inc. (BBTC.pk), will help ensure that call tracking lines do not appear as the primary business phone number in UBL’s local search listings feed.

We are committed to helping our clients succeed in the local search marketplace and data quality is a key element. A successful local search program includes a consistent primary business phone number in organic local listings

Extending the company’s commitment to quality, Telmetrics, the leading provider of advertising call measurement solutions, today announced a partnership with UniversalBusinessListing.org (UBL), the business identity management service of Name Dynamics Inc. (BBTC.pk), to improve organic local search listings.

Telmetrics and UBL, through automated integration and data reconciling, will help ensure that call tracking lines do not appear as the primary business phone number in UBL’s local search listings feed.

“We are committed to helping our clients succeed in the local search marketplace and data quality is a key element. A successful local search program includes a consistent primary business phone number in organic local listings,” said Bill Dinan, president, Telmetrics. “We are happy to work with UBL to enhance the local content they deliver."    

Telmetrics’ call measurement products validate the lead generation capabilities of local search advertising for hundreds of thousands of SMBs and national franchise locations. UBL helps businesses manage the accuracy, detail and distribution of their business listings as they appear on search engines, online Yellow Pages, social networks, mobile phones and GPS devices.

“The increased attention on social and mobile media is intensifying the demand for accurate local data,” said Doyal Bryant, co-founder and CEO, UBL. “We are focused on data integrity and working with Telmetrics will help us continue to offer valuable and consistent content to our distribution partners.”

About UniversalBusinessListing.org
UniversalBusinessListing.org, based in Charlotte, NC, is a service of Name Dynamics Inc. (BBTC.pk). UBL offers search engine and directory submission services, reputation monitoring tools and a variety of premium submission services for improved online visibility and business identity management across search engines, online Yellow Pages, 411 directory assistance, mobile phones and GPS navigation devices. For more information, visit http://www.ubl.org.

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while providing marketers with a more complete ROI picture across converging media. For more information, visit http://www.telmetrics.com.

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Contact Author

Meggan Manson
Young & Associates for Telmetrics
301-371-6995
Email >

Eileen Pacheco
for UniversalBusinessListing.org
508.888.7478
Email >
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