The Burbank Group Beats Tough Competition To Win Two Prestigious International Awards

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The Burbank Group's Newest Honors Highlight The Power of Strategic Branding

Karen has more than accomplished my goals with the website being the tip of the iceberg. I view her as a Brand Pioneer…she has done far more than I ever imagined in terms of what could be done with the branding of my company.

The Burbank Group, LLC., specializing in corporate branding, was just awarded two international Summit Creative Awards® 2010. Entries: “Rebrand/Redesign” of Andy Kushner Entertainment’s (AKE) website and “Wedding/Corporate/Entertainment Production Website” represent the company’s seventh and eighth honors received in the past five years.

“I am thrilled that my [brand identity building, strategic messaging, and creative development work with award-winning Entertainment Producer Andy Kushner and AKE have earned prestigious global recognition. Wait until you see what we have planned next for AKE,” said Karen M. Greenwald, President of The Burbank Group. “I see these awards as an endorsement of my branding philosophy: art and words alone do not make a brand powerful—it is the concept and reasoning behind them that establishes the message.”

According to Andy Kushner, “Karen has a great intuitive sense and ability to quickly understand the psychology behind how people perceive a brand. She did more than just package a product; she essentially created a new reality for my product and services to be viewed. Karen has more than accomplished my goals with the website being the tip of the iceberg. I view her as a Brand Pioneer…she has done far more than I ever imagined in terms of what could be done with the branding of my company. Opportunities are opening up for me in far more ways than just gaining more client interest.”

Event industry leaders have also taken note of The Burbank Group’s impact on AKE. Suburban Video Producer Bill Bowen said, “Andy Kushner Entertainment is a great company with a good local reputation. He is now nationally recognized and has a fantastic new website. Once Karen at The Burbank Group completed the new makeover and re-branding, his company has moved to another level. Karen's knowledge and skills in creating Andy's new marketing campaign have made the difference....”

Likewise, Andrew Larris, AKE’s Event Host “Sir Andrew,” concurs. “Karen’s ability to connect with people is amazingly evident in how she conducted interviews for my demo video. Her questions and the order they were asked had these people connecting emotionally to a memory of their event. The order was done so well that thanks to Karen Greenwald, my video is actually the best there is. She structured it in a way that the special events industry has never seen; she is truly ahead of her time and ahead of the curve!”

For over 16 years, the Summit Creative Award competition has been the premier arbiter of excellence for advertising agencies and other creative groups with annual billings of $30 million or less. Leaders from top international creative agencies, like Sarchi&Satchi, use a stringent set of standards to judge for innovative and creative concepts, strong executions, and the ability to communicate and persuade.

“Winning a Summit Creative Award is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognition.” Said Jocelyn Luciano, Executive Director—Summit International Awards.

This year's creative competition included companies from the following twenty-four countries: Austria, Canada, China, Croatia, Denmark, England, Germany, India, Japan, Kazakhstan, Malaysia, Mexico, Oman, Philippines, Republic of Korea, Spain, Thailand, The Netherlands, Turkey, Ukraine, United Arab Emirates, United States and United Kingdom.

Located in Rockville, MD, a D.C. suburb, The Burbank Group is a premier branding and messaging boutique that creates fresh, imaginative, internationally award-winning services to define, strategize, and deliver your message. From the entertainment and technology sectors, educational institutions, and attorney clientele to the hospitality industry and everything in between, The Burbank Group helps clients get the attention they deserve.

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The Summit Creative Awards recognizes worldwide work of advertising, interactive, video production, graphic design and public relations companies with annual billings under $30 million. Entries are judged by global communications leaders against a stringent set of standards by an international body of judges. This year's entrant companies came from 5 continents and 24 countries.

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Andy Kushner Entertainment is a full scale agency that owns award-winning bands, SoundConnection, Marquise, SoundNation and theVIPS. AKE also represents select high-end bands, MC’s, DJ’s, dancers, and a variety of other types of acts, including nationally known performers. Modern Bride's Top 25 Trendsetter/Entertainment Producer Andy Kushner offers event consultation and production services, also. Precise attention to scale, budget and personalization is AKE’s hallmark. For corporate and milestone events, performances are tailored specifically to client needs.

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