iPerceptions Announces WASP 2.0

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New WASP version features an intuitive dashboard view, enhanced QA tools, SEO functionality, and detection capability of over 200 analytics tools.

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WASP 2.0 is the version I had always envisioned but never had the man-power to deliver

iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, today launched WASP 2.0. WASP users can now view and analyze the results of their analytics scans in an intuitive new dashboard. The latest WASP version also features SEO functionality, detection of over 200 analytics tools on any website; it reports missing and duplicate tagging from both traditional and mobile web pages.

Enhancing the award winning product line developed by Stéphane Hamel, a leading web analytics innovator, iPerceptions has delivered a more comprehensive and powerful analytics profiler with WASP 2.0.

“WASP 2.0 is the version I had always envisioned but never had the man-power to deliver,” said Hamel. “I am very happy to see iPerceptions continue to innovate and invest in the tool I created.”

Designed for web analytics quality assurance (QA), WASP 2.0 detects and reports on the state of analytics tagging and data collection on any site in real-time. Its automatic scanner, new dashboard view and new data browser enable faster quality assurance.

“The launch of WASP 2.0 re-affirms our commitment to deliver the most effective and affordable web analytics QA tools to our clients,” said Claude Guay, President and CEO of iPerceptions. “Web analytics quality assurance has traditionally been a key, yet time-consuming task. With WASP 2.0, we are providing analytics experts with a more efficient and convenient tool to optimize their quality assurance.”

Features and Benefits

WASP 2.0 significantly enhances its predecessor with the introduction of the new dashboard and data browser. The new product also features:

  •     Page-by-page or site-wide crawl and report functionality
  •     Mobile site tag detection
  •     Flash based analytics detection
  •     Convenient sidebar with as-you-browse information
  •     Missing and duplicate tag detection
  •     Flash event capture capabilities
  •     SEO functionality
  •     Easy data export
  •     Enhanced tag views and more for over 200 web analytics solutions

WASP 2.0 is available now at http://www.webanalyticssolutionprofiler.com.

About iPerceptions

iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit our site at http://www.iperceptions.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Investor information:

iPerceptions Inc.
Claude Guay, President & Chief Executive Officer
Phone: 514-488-3600
Fax: 514-484-2600


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Barbara Reichert
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