Yoga-Paws Launches Next Generation of the "Yoga Mat You Wear"

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Yoga-Paws have been completely redesigned to offer yogis and instructors enhanced comfort, safety and mobility while practicing yoga anywhere. Whether they are used in a studio, while traveling or in the great outdoors, Yoga-Paws help practitioners stay confidently locked in place with slip-free, moisture-absorbing mini-yoga-mats worn on the hands and feet.

Yoga-Paws

The yoga products market is exploding with more people, including men, kids, teens and seniors, discovering the life-changing benefits of yoga. This has been a labor of love and we're incredibly proud of the evolution of the Yoga-Paws product.

Yoga-Paws®, the original “yoga mat you wear,” have been completely redesigned with new materials, function and styling aimed at enhancing the yoga experience. The compact, light-weight “mini-mats” worn on the hands and feet provide complete slip control so that yoga can be practiced anywhere comfortably and safely.

First released in 2003, Yoga-Paws were immediately met with rave reviews from the international yoga and Pilates communities, as well as the news media. To date, tens of thousands of the original Yoga-Paws have been sold worldwide as people of all walks-of-life embrace the idea of “going mat-less” with their practice.

Recognizing the need for the product to evolve with the global yoga marketplace, the company has been compiling extensive feedback from fans and instructors for several years. Yoga-Paws has also invested in research and development to identify the latest state-of-the-art materials and manufacturing resources to fit the company’s growing needs. All of this has culminated in the all-new Yoga-Paws product, with a new design that builds upon the benefits of this initial product, with improvements made to every component to create the ultimate mat-less yoga experience.

New Yoga-Paws hand units feature eco-friendly TPE material with a curved, ergonomic design and external seams, similar to driving gloves, for added comfort and mobility. The backside of the hand units are made from a breathable mesh material to allow air circulation and a Velcro closure for an adjustable fit. Between the fingers, new “safety belt” straps keep the hand in proper position within the unit. A new moisture-absorbent, towel-like lining absorbs seven times its weight in moisture, allowing the practitioner to stay locked in place, feeling dry and comfortable.

The Yoga-Paws foot unit features a heal-strap to prevent movement during practice. The top of the foot is covered in a smooth, comfortable Lycra-spandex material that adjusts to provide a close, glove-like fit for various foot sizes. A recycled natural rubber material is provided for slip control on the bottom of the foot. The material is extremely durable and holds up to the pressure and friction of even the most rigorous yoga practices.

Many yoga practitioners enjoy the ability to connect more closely with the Earth during their practice by being able to practice outdoors without being encumbered by a mat. Yoga-Paws are ideal for those who like to practice yoga at the office or while traveling, with a lightweight and compact design that can easily be slipped into a purse or carry-on bag for impromptu practices anywhere.

Bikram Yoga, Hot Yoga, Vinyasa Yoga and Power Yoga all include strong movements that create a lot of heat in the body, resulting in excessive perspiration that can pose a falling risk. Yoga-Paws can be used alone or in conjunction with a traditional or Bikram yoga mat for practitioners who are prone to sweating or who have trouble sticking to their mat during practice.

Yoga instructors enjoy greater freedom and flexibility with Yoga-Paws by being able to move around a class and demonstrate poses on demand without having to worry about slipping.

The new Yoga-Paws products will be available for sale in Fall 2010, with pre-orders for Fall delivery starting now. Available in four sizes for adult men and women at an MSRP of $44.95, each set includes hand and foot mini-mats plus a convenience mesh carrying case.

Yoga-Paws may be purchased online at http://www.yogapaws.com or through a growing network of authorized retail outlets. Discounts are available for yoga instructors with a valid Yoga Alliance Registry I.D.

With the launch of the new Yoga-Paws product, the company is in expansion mode and is currently building up its distributor network nationwide. Retailers, health clubs, fitness studios, pharmacies, medical and chiropractic offices, and others interested in carrying the Yoga-Paws product line are asked to contact Jamie Getzwiller, Yoga-Paws LLC president/CEO, at jamieg@yogapaws.com or (760) 434-3970 for more information, including customized pricing plans.

“The yoga products market is exploding with more people, including men, kids, teens and seniors, discovering the life-changing benefits of yoga,” said Getzwiller, who developed the product along with her mother, Gail Getzwiller, a yoga instructor for more than 30 years. “This has been a labor of love and we are incredibly proud of the evolution of the Yoga-Paws product. We are so excited to help the brand reach its full potential with the help of new business partners who share our passion for the yoga lifestyle.”

Yoga-Paws® is a registered trademark of Yoga-Paws, LLC. Products are designed and marketed from the company’s headquarters in Cardiff-by-the-Sea, Calif., and manufactured in Taiwan and China. The product was first introduced in 2003, with a complete redesigned product launched in 2010. The product has been featured in Shape Magazine (as an Editor’s Choice Award), as well as Prevention, Real Simple, Marie-Claire, New York Times, Washington Post, Fitness and many others. For more information and photos, visit http://www.yogapaws.com or call 888.964.2790. Videos are available at http://www.youtube.com/yogapaws.

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Bridget Bennett-Palitz

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