Profits Racing Ahead for Cycling Retailers Buying Through DHgate Over Tour de France Period

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The Tour de France is the longest cycling road race in the world, and captures the imagination of cyclists and non-cyclists alike throughout its 21 days and 3,500km of difficult racing. Viewers worldwide also get into the cycling spirit themselves; retailers buying some of the low-cost, high-margin Tour de France cycling items on's China wholesale platform have seen very healthy profits over the early days of the Tour de France.

Products that enable people to get theirs bikes fixed and primed for road racing condition have been especially popular, a major China wholesale platform, is reporting that its retail buyers have seen exceptional returns on their cycling-based products since the start of the Tour de France.

Some of the lowest investment and highest return cycling and Tour de France-inspired items available from sellers on DHgate include:

  •     Bicycle ring bells, from US$0.43 per piece
  •     Bicycle safety lights, from US$0.83 per piece
  •     Handlebar tape, from US$1.13 per piece
  •     Wrist and knee supports and pads, from US$1.32 per piece

Traditionally, major sporting events create a solid, but time-limited, increase in the number of purchases of associated equipment, apparel and merchandise.

"Many of our retail buyers have seen a solid interest in cycling products in the first few days of the Tour de France", said James He of China wholesale platform.

"Products that enable people to get theirs bikes fixed and primed for road racing condition have been especially popular", Mr He continued.

The Tour de France period is also traditionally a popular time for bicycle sales.’s China wholesale sellers currently have Hummer mountain bikes priced from US$525 per piece, folding bikes for city-use priced from US$76 per piece, and children's bikes from as low as US$165 per piece.

About DHgate: is a leading online marketplace for the world’s small and medium size businesses and the largest China-based wholesale trading platform. Founded in 2004 by former CEO, Diane Wang, serves over 2.8 million registered buyers from 230 international locations and in excess of 400,000 China-based sellers. Offering over 20 million product listings at any one time, facilitates thousands of successful transactions per day. now employs over 400 full-time employees and generates annual transaction volumes well in excess of USD$300 million. received the Deloitte Technology Fast 50 China 2009 award.

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Iris Yee
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