DeSilva+Phillips, Mediabankers Client Lebhar-Friedman Announces the Sale of Nation's Restaurant News (NRN) to Penton Media, Inc.

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NRN is a property Penton has coveted owning for some time. -Sharon Rowlands, CEO, Penton

New York, NY (PRWEB) December 15, 2010

Lebhar-Friedman, Inc. announced today that they have sold Nation's Restaurant News (NRN), the number one publication serving the foodservice industry, to Penton Media, a leading, independent business-to-business media company.

"NRN is a property Penton has coveted owning for some time," said Sharon Rowlands, CEO of Penton. "It is one of the most successful business-to-business media brands and enables us to launch a new and sizable Penton Restaurant Group which will also include Restaurant Hospitality and Food Management. Our Restaurant Group will have every single segment of food service covered – from full service to QSR, independents to chains, and commercial to noncommercial. We will be able to connect readers and marketers through print, online, events and research."

Randall Friedman will join Penton and become the market leader of the Penton Restaurant Group. "I am very pleased to join Penton and work with the team to grow what is now the broadest and deepest media platform reaching restaurant operators in the U.S.," said Friedman. "Being part of a larger company with the internal resources to handle our growth is critical to our future."

NRN's readers are made up of the decision-makers in the foodservice industry, from operation managers to owners and senior management. In 2010, BtoB Magazine again named NRN to its elite BtoB Power 50. NRN is widely recognized as the number one publication in its space. The magazine's circulation is over 60,000 with a full franchise of print, online and special events.

DeSilva+Phillips acted as financial advisor to Lebhar-Friedman. The transaction team included: Roland DeSilva, Managing Partner; Ken Collins, Partner; and Jessica Luterman Naeve, Managing Director.

About Lebhar-Friedman
Lebhar-Friedman, Inc. has leveraged an 80-plus-year history of publishing excellence into one of the country’s leading B2B and healthcare media companies.

Headquartered in New York City, with leading B2B titles such as Nation’s Restaurant News, Drug Store News and Chain Store Age, Lebhar-Friedman’s business units are dedicated to providing executives, professionals and clients with timely and relevant information online and in print.

The Nation’s Restaurant News division is based in Lebhar-Friedman’s New York City office.

About Penton Media
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit http://www.penton.com.

About DeSilva+Phillips, MediabankersTM
DeSilva+Phillips, Mediabankers™, is a New York-based investment bank that advises dealmakers in every area of the media, information and related technology markets. DeSilva+Phillips provides M&A advisory and corporate restructuring services and private placements of debt and equity, and has completed more than 200 transactions since 1996. Its broker-dealer affiliate, DeSilva+Phillips Corporate Finance LLC, is a member of FINRA and SIPC. Stay abreast of the latest news and industry commentary by following D+P on Twitter at @Mediabankers.

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