Mountain View, CA (PRWEB) September 30, 2010
Zicasso, an online luxury travel referral service that matches discerning travelers with select top 10% travel specialists, today unveiled the custom travel industry's first comprehensive sales and marketing solution. Aimed at travel agents and retail tour operators who focus on selling luxury custom tours, Zicasso's solution delivers a reliable, risk-free way to acquire targeted leads, increase sales, and enhance productivity. In tandem, the solution enables travel specialists to outsource much of their marketing, sales training, and technology tools needs to Zicasso, allowing them to focus instead on selling and further developing their expertise in destinations and traveler activities.
Today's online travel websites focus on automated self-service that enables users to research, plan and book a trip on their own. This leaves travel agents in the custom travel market with a strategic need to revise their ability to compete and remain viable by focusing on trips that are complex to book and luxury-oriented. However, complex luxury trips require deep specialization in order to design multi-faceted itineraries with unique experiences. As travel agents specialize, it has also become more challenging and expensive to find new luxury clients who happen to seek their particular specialization, whether it's destination- or activity-focused. Zicasso solves this problem squarely.
"Our comprehensive solution delivers the targeted luxury clients that are matched to a specialized travel agent's skills, as well as the tools and best practices for them to continually increase sales conversion and productivity," noted Brian Tan, founder and CEO of Zicasso. "We're particularly pleased that Zicasso's trusted travel reviews give our partners an increasing competitive advantage as they build their reputation online based on real travelers' experience with their service."
Travel Agency Perspective: Business Growth
"Zicasso has been a great way to expand our reach to luxury travelers and grow our business. Working with Zicasso has been an efficient and rewarding partnership," commented Corinne Goodman, owner of Down Under Endeavors, a luxury travel agency based in Chicago. "Since we are very niche in our service, the parameters we can set with Zicasso for lead qualification ensure we are matched with the right leads. The client is happy to find a specialist, and we are happy to find a traveler who seeks our professional skills. Further, Zicasso's best practices and personalized sales coaching have improved our closing sales skills."
Four Elements of Comprehensive Solution
Zicasso's comprehensive solution surpasses typical lead generation services, providing four key components that include:
Featured in Travel + Leisure magazine's "Best Travel Websites" of 2010, Zicasso is a distinctive, online luxury travel referral service that combines the convenience of the Internet and blends it with white glove, offline service from top 10% travel specialists. Zicasso gives busy, discerning consumers a hassle-free way to obtain customized, unique, and authentic travel experiences rarely found on existing online sites. Ideal for planning complex trips, Zicasso saves travelers time and delivers best value by matching them to pre-qualified top travel specialists who compete to provide personalized, handcrafted itineraries. Based in Mountain View, CA, Zicasso is a privately-held company. For more information, please visit http://www.zicasso.com.
Editor's Note: Artwork available upon request.
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