Dallas - Fort Worth Mattress Retailer Sleep Experts Receives 2010 Consumers' Choice Award(TM)

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Dallas - Fort Worth mattress retailer Sleep Experts is the recipient of the 2010 Consumers' Choice Award™ for business excellence in the category of Mattress Retailers. This is the fourth year in a row the Dallas mattress retailer has been awarded this seal of excellence by North Texans who voted for the companies in their market they trust the most.

Consumers' Choice Award

We are honored that North Texas consumers continue to put their trust in the Sleep Experts brand.

North Texans have once again voted Sleep Experts the recipient of the 2010 Consumers' Choice Award(TM) for business excellence in the category of Mattress Retailers. This marks the fourth consecutive year in which the company has been awarded this "seal of excellence", which represents the trust and loyalty of consumers in the Dallas - Fort Worth market.

"We are honored that North Texas consumers continue to put their trust in the Sleep Experts brand," said Christine Cook, wife, mom and president of Sleep Experts. "This award is a reflection of the hard work and dedication of all our employees who work hard every day to make sure you "Love your Mattress(TM)."

Award recipients were recognized through a comprehensive survey conducted by Survey Sampling International, a world leader in customer satisfaction surveys. Interviews were randomly chosen among the general public and top-ranking managers of small to medium size businesses, and respondents were asked about aspects such as quality, value, service and appearance of businesses in their city.

The Consumers' Choice Award is an initiative of Consumers' Choice Institute, which has retained a leading independent research firm to conduct surveys in major Canadian and U.S. cities. It is unique in North America as the winners are determined by consumers and not by a panel of judges. It covers a broad range of categories of interest to both the public and business communities. Its purpose is to publicly identify those establishments that have been voted by consumers as being their choice for excellence.

About Sleep Experts
Sleep Experts, a mattress retailer with 34 locations in the Dallas - Fort Worth Metroplex, offers a broad selection of innerspring mattresses, foam mattresses and air mattresses, with brands including Tempur-Pedic, ComforPedic, Simmons, Beautyrest, Laura Ashley, Aireloom, Life Number and Sleep Designs. The company's mission is to exceed customers' expectations, and it backs this pledge with a One Year Love Your Mattress Guarantee(TM). Recent accolades include the Dallas Business Ethics Award, four consecutive Consumers' Choice Awards(TM), and top workplace awards from both Dallas Business Journal and The Dallas Morning News. Sleep Experts shares the gift of sleep with families in need by donating customers' old mattresses to D/FW charities. For more information, visit http://www.sleepexperts.com or call (888) 55-SLEEP.

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Sherry Yeaman
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