Farm Progress to Represent IRON Search Across U.S. Ag Market

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The nation's largest ag media company and online equipment marketing service strengthen alliance, expanding their media offering.

The alliance will help both organizations build on their decades of service to companies reaching ag equipment buyers and sellers, and enhance the services both groups can provide in the increasingly competitive online marketplace.

Farm Progress Companies, Inc. ( and IRON Solutions, Inc. ( broaden their current marketing alliance, as Farm Progress will begin representing IRON Search’s online media assets to advertisers throughout the U.S. agricultural market.

The agreement expands marketing in areas such as online banner advertising sales, sponsorships and future services, says Hal Hassall, IRON Solutions chief marketing officer. “The alliance will help both organizations build on their decades of service to companies reaching ag equipment buyers and sellers, and enhance the services both groups can provide in the increasingly competitive online marketplace.”

Clients of both groups will see the benefits of integration immediately, notes Don Tourte, director, national sales and events for Farm Progress. “This alliance extends Farm Progress' offerings in the high-demand online marketplace. Sponsors and online advertisers can now enjoy opportunities that will be targeted not only geographically through their state and regional publication websites, but now they can expand their offerings to include targeted messages by specific equipment searches on For example, clients can now tailor messaging by geographical targets as well as the exact time when a farmer is searching for products and services.”

IRON Search and Farm Progress began their relationship in 2008 when the companies joined to bring equipment listings to Farm Progress state and regional publications and 18 industry websites. Farm Progress is a charter member of IRON Buyer-Net™, the largest source of lead-generation using agricultural and construction media in North America. Farm Progress' state and regional publications' reach nearly a half million producers, and combined with the IRON Buyer-Net™ reach, this powerful combination provides access to more than one million qualified equipment buyers monthly across a wide range of demographics.

About IRON Solutions, Inc.
IRON Solutions, Inc.,, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries. IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ IRON World™ services include IRON GUIDES™, IRON HQ™, IRON BUYER-NET™, IRON BUILDER™, IRON IGNITER™ and IRON SEARCH®.

The company’s equipment marketing web sites, and, provide a global digital marketplace for buyers and sellers of used equipment as well as a targeted audience for agricultural, construction and heartland advertisers. For over 50 years, IRON Solutions has been the industry leader in Equipment Market Intelligence™ providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.

About Farm Progress Companies
Farm Progress Companies, Inc. is the nation’s largest agricultural media company. Its business operations include 22 magazines that mass nearly 1 million farm and ranch subscribers, farm shows; complementary Web sites; radio, TV and Web broadcasting; custom publishing services; including e-content and e-publications; and the ag industry’s most comprehensive database. The company also produces proprietary and contracted databases and market research for a variety of clients who serve and need to reach and understand America’s farmers, ranchers and rural-living consumers. Farm Progress’ roots date to 1841 with Prairie Farmer, which holds the distinction of being the nation’s oldest continuously published magazine. Visit for additional company information.


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Lisa Bocklage
IRON Solutions, Inc.
(877) 266-4766 ext. 6243
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