additional services that drive value by improving retention and increasing wallet share
Atlanta, GA (PRWEB) June 25, 2010
Ross Group Inc, a supplier of membership relationship management - MRM software and services to the American Automobile Association, announced today a strategic partnership with Pearl Interactive, an innovative outbound call processing company, to offer additional services to its customers. Through the partnership, Ross Group will begin offering member loyalty and retention programs to the AAA/CAA Motor Clubs using Pearl Interactive’s call processing expertise and exceptional support services.
“In addition to our market leading membership and CRM products and hosting services, the partnership with Pearl Interactive will enhance our ability to serve the motor club market by adding additional services that drive value by improving retention and increasing wallet share,” explains Richard Spanier, Ross Group Senior Vice President. “I forged the relationship with Pearl Interactive because I knew they would be able to provide the same kind of stellar service our clients have always expected and received from us. By taping the workforce that Pearl Interactive hires, such as disabled veterans, military spouses, and people with disabilities, we will be delivering these services through a highly motivated workforce with an outstanding performance and retention rate.”
“We are excited by this opportunity to work with Ross Group. We have developed a core competency in outbound call campaigns. I believe this partnership creates a compelling positive synergy for the membership association industry while creating jobs for an untapped but highly effective and talented workforce,” says Merry Korn, President of Pearl Interactive.
Ross Group enhanced services can be categorized into 2 major areas: Membership Processing and Member Acquisition/Retention Support Services. These services allow Ross Group to leverage their membership and CRM software, in conjunction with email, postal mail, and call centers, to help the clubs improve new member acquisition and retention. The services the clubs can take advantage of include:
1. New Member Acquisition Services
2. Retention Services
3. Member Loyalty Services
4. Outbound Call Center Services
5. Marketing and Campaign Management Services
6. Call Center Dispatch Services
7. Inbound Mail/Check Processing Services
8. Paper Billing and Member Card Processing
Mark Ross, President and CEO of Ross Group, explains that “Not only will these services be addressing a real need in the current markets we serve, it expands our reach to the broader club and association market. In addition, our relationship with a firm like Pearl Interactive and their unique hiring commitment is good business for all of us.”
Headquartered in Dayton, Ohio, with an office in Douglasville, Georgia, Ross Group Inc is a leading supplier of software to motor clubs in North America. The company supplies software to manage all touch points between the club and its member base. This includes membership management software for back office and branch operations, web site management and software to integrate member management with other club systems like finance, insurance and road side assistance.
Founded in 2004, Pearl Interactive Network is a virtual workforce offering customer service, support services and sales. They are innovative and creative, delivering quality solutions while creating opportunity while fulfilling a social mission of providing work opportunities to people with challenges to work. Pearl Interactive uses a fully operable VOIP system integrated with assistive technologies, enabling people with a range of physical challenges to access sustainable employment. For additional information visit their website at http://www.Pearlinter.org.
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