The Accidental Leader Returns to the North West

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Northwest Vision and Media launches, Accidental Leader, the training programme for executive leaders in the region.

Northwest Vision and Media

“The majority of us are specialists in our chosen field rather being specialists at management and leadership. Accidental Leader develops these skills...

A world class training programme for executives in the digital and creative sectors is returning to the North West to help a new batch of accidental leaders.

Now in its second year, the Accidental Leader programme aims to develop executives at director or CEO level within small and medium enterprises in the creative and digital industries in the North West region. This includes people who have started a TV, radio, games, publishing, creative (i.e. public relations, design and advertising), or digital content business, which is at least 12 months old.

Funded by Northwest Vision and Media in partnership with Skillset, and supported by the Northwest Regional Development Agency, the programme helps participants to develop their leadership skills, create efficient teams and use interactive media as a tool for achieving high growth and long-term success. The course also offers unique networking and collaboration opportunities for executives, both within and outside of their particular sector.

Lynn Kelly, Head of Skills at Northwest Vision and Media said: “Executives in the creative industry face a number of challenges, from implanting new interactive media to leadership and creating efficiency within their organisation. The Accidental Leader programme has been designed to help them prepare for these challenges.

“The feedback from last year’s course was really positive and clearly highlights the demand for focussed programmes like this. Due to popular demand we have created an extra five places, allowing us to cater for 25 accidental leaders in 2010.”

The course retails at £5,000 (plus VAT) however, those accepted onto the programme will only pay a nominal fee of £1,000 (plus VAT) thanks to funding from Northwest Vision and Media, which is helping to grow a world class digital and creative economy in the region.

In 2009, the course was attended by some of the region’s top creative and digital talent, from companies including Code Computerlove, Libra Television, Fudge, Milky Tea, Lion Eyes and Stardotstar.

Tony Foggett, Chief Executive of Code Computerlove said: “The majority of us are specialists in our chosen field rather being specialists at management and leadership. Accidental Leader develops these skills via a combination of formal teaching methods and interactive group tasks that proved both effective and enjoyable. There’s also an opportunity to meet people in your industry and see them, for the first time, as useful advisors rather than competitors.”

Run by Swedish education company Hyper Island, the course includes six days of face-to-face training, backed up by expert personalised mentoring and online peer networking.

Mattias Hansson, CEO of Hyper Island said: “This is the second Accidental Leader master class Hyper Island is running in Manchester with Northwest Vision and Media. The first course was a great success and we are looking forward to sharing the Hyper Island way of learning to more talent in the industry.”

As there is a limited amount of seats on the course, applicants will go through a recruitment process including interviews with Hyper Island facilitators.

All applications must be received by 26th February 2010. For more information and to download the course prospectus visit the Northwest Vision and Media website.

Contact christina(dot)andersson(at)hyperisland(dot)seor lynnk(at)visionandmedia(dot)co(dot)uk for more information.

To view the long version of the Accidental Leader film visit the Northwest Vision and Media Youtube page.


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Kate Pearson
Northwest Vision and Media
0844 3950385
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Sarah Tulley
Northwest Vision and Media
0844 3950385
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