AddGloo.com ushers in a new era of how advertisers connect with their audience and delivers increased monetization for publishers.
New York, NY (PRWEB) April 6, 2010
At addGloo.com, advertisers and publishers can customize and deploy engaging rich media ads, known as Gloo, in minutes using our intuitive ad builder. AddGloo has to date introduced lead generation and ecommerce Gloo types and our self-serve library will continue to grow through the introduction of new Gloo types including video Gloo, contest Gloo and user poll Gloo.
Gloo is a pioneering type of rich media that allows users to interact fully within the ad without being re-directed to another landing page, in other words users Stick On Sites they are visiting. With ecommerce Gloo, for instance, consumers can complete a full product purchase inside an IAB standard ad on a publisher’s website, and not be pushed to a separate landing page to complete the purchase. Lead Generation Gloo allows users to receive rewards or downloads in exchange for providing information requested by the advertiser all inside the ad itself. Given that users are increasingly turning off ads that force them elsewhere, contributing to a steady decline in click-through rates, the Gloo innovation leads to greater conversions, such as purchases, leads captured or video interactions.
Gregory Sukornyk, CEO & Founder, hailed the introduction of self-serve Gloo as groundbreaking: “AddGloo.com ushers in a new era of how advertisers connect with their audience and delivers increased monetization for publishers. New forms of rich media are in ever-greater demand by advertisers and publishers alike as they engage the user and lead to greater conversions than traditional display ads. We are bringing the power of an innovative new type of rich media to advertisers, publishers and agencies, at a tiny fraction of the cost, which translates into big savings for advertisers in dollars and time.”
AddGloo.com facilitates the creation and deployment of innovative Gloo rich media, by placing control in the hands of advertisers, publishers and agencies through an easy-to-use self serve platform. You simply build the Gloo, grab the ad code and deploy it in any website accepting IAB compliant rich media. With addGloo, unlike other leading rich media providers, there are no costly development and creative fees, no long wait times to create and deploy rich media, and the ability to rapidly test advertiser creative and content.
Paul Cowles, Chief Technology Officer, added: “We’ve made it extremely simple for advertisers to create and deploy our Gloo into publisher sites in multiple ad formats. We take care of everything, removing the need for programming, hosting or databases. Additionally, advertisers can A/B test their ads or use multivariate testing to optimize their creative and achieve maximum results.”
Stay tuned for new Gloo types coming soon to addGloo.com.
AddGloo is a unit of Breakout Solutions, Inc., a specialist in creating engaging promotional and advertising solutions for web and mobile platforms. With the launch of http://www.addgloo.com, the company has pioneered a new form of self-serve rich media that allows users to interact fully with the ad without being re-directed to another landing page; in other words, users Stick on Sites (“SOS”) where they are engaged. Extensive research showing that click-through rates are in steady decline, while the Gloo innovation leads to greater conversions and engagement, such as product purchases or leads captured. Breakout Solutions has corporate offices in Fort Lauderdale, FL and offices in New York, NY, Toronto, Canada, and Los Angeles, CA.
Breakout Solutions, Inc.
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