Over six years ago, Rack Room Shoes took the progressive approach of featuring its own customers as ‘models’ for its products, advertising and communications. The Models Wanted 2009 website showcased all of our current and past models in a highly creative and engaging way, generating significant consumer traffic and interest
Washington, DC (Vocus) February 19, 2010
agencyQ, (formerly Q-Industries) the digital marketing agency, announced that it has been awarded “Outstanding Achievement in Website Development” by the Interactive Media Awards™ for “Rack Room Shoes–Models Wanted 2009.” The retail website was honored specifically for excellence in Fashion/Style, recognizing that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work.
“Over six years ago, Rack Room Shoes took the progressive approach of featuring its own customers as ‘models’ for its products, advertising and communications. The Models Wanted 2009 website showcased all of our current and past models in a highly creative and engaging way, generating significant consumer traffic and interest,” said Jan Mauldin, Marketing Director at Rack Room Shoes. “We were thrilled with the creative ideas, execution, and implementation by our team at agencyQ.”
The judging consisted of criteria including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.
Brad Heidemann, Executive Vice President of agenyQ, said, "It's an honor to have our work recognized by the Interactive Media Awards. We feel strongly that our projects are world-class examples of how the Internet can be used to enhance a company's brand and to inspire their audiences. Through close working relationships with our clients we're thrilled to generate award-winning design."
Founded in 1999 as Q-Industries, Q has grown from a small, technology-focused interactive shop into a full-service agency that excels in three core practice areas: Digital Marketing, Technology and Customer Engagement & Loyalty. Q’s account teams combine industry-leading subject matter expertise with a client-focused perspective – imagining, designing and delivering integrated solutions that attract, convert and retain customers. Headquartered in Washington, D.C. – with a new location in the Midwest – Q serves a global portfolio of commercial, government and association/nonprofit organizations. For more information, visit http://www.agencyq.com.
202-363-1065 | 202-669-3639 cell
# # #