SugarCRM Announces Sugar iPad Application Powered by Appcelerator Titanium

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Titanium Enables SugarCRM to Deliver the First Native CRM iPad Application.

The Native Advantage

The ultra-portability and groundbreaking iPad user experience that is made possible for us as a web-based business by Appcelerator fits perfectly with the extensible SugarCRM architecture that can scale across multiple platforms. We believe that our mobile workforce customers will benefit greatly from the enhanced capabilities that this new platform offers.

SugarCon 2010, Tuesday, April 13, 2010 – SugarCRM, the world's leading provider of open source customer relationship management (CRM) software, demonstrated today at SugarCon a fully customizable SugarCRM application for the iPad. The Sugar iPad application leverages the iPad’s unique user experience capabilities and was developed on Appcelerator® Titanium. Titanium enables web developers to quickly build native iPad applications that feature native performance, native iPad user interfaces, and native access to iPad’s device capabilities.

Enables Prioritized, Personalized CRM Experience for Mobile Workforce
Sugar on the iPad extends SugarCRM’s modular design with a streamlined user experience that is tailored to meet each user’s specific needs. It places an emphasis on delivering the most essential information needed while on-the-go.

Features include:

  •     Quick View Display: shows the most urgent opportunities, important contacts, and upcoming meetings.
  •     Customizable Modules Screen: Users can drag-and-drop their favorite SugarCRM modules to easily organize the application according to their needs.
  •     Data Synchronization: Keep contacts and other information synced between the iPad and the cloud.
  •     Easy Drill-Down: Quickly access important customer information that is most relevant while on-the-road.

SugarCRM will include similar features for the iPhone in an upcoming update.

Appcelerator Titanium Powers a Native Sugar for iPad User Experience
iPad user experience capabilities build on, yet make the new platform distinctly unique, from its successful iPhone predecessor. New controls, including split views and popovers, enable iPad-specific interfaces that adapt to different uses such as portrait or landscape viewing. Appcelerator, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, has enabled SugarCRM to leverage these capabilities recently introduced by Apple, but at a fraction of the development time and cost required by coding the application in Objective-C.

“We’re pleased to announce a native application of Sugar on the iPad,” noted Larry Augustin, CEO, SugarCRM. “The ultra-portability and groundbreaking iPad user experience that is made possible for us as a web-based business by Appcelerator fits perfectly with the extensible SugarCRM architecture that can scale across multiple platforms. We believe that our mobile workforce customers will benefit greatly from the enhanced capabilities that this new platform offers.”

By utilizing Titanium’s open source platform for building native iPhone and iPad applications, SugarCRM can also port its application to other mobile platforms including Android and Blackberry by using a single Titanium codebase.

SugarCRM plans to roll out Sugar for iPad in August.

About SugarCRM
SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact(at)sugarcrm(dot)com, or visit http://www.sugarcrm.com.

About Appcelerator
Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable native cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit http://www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc. Appcelerator Titanium is a trademark of Appcelerator, Inc.

Press Contacts
Christine McKeown, Schwartz Communications for SugarCRM
(415) 512-0770

Carmen Hughes
Ignite PR
(650) 227-3280 ext. 1

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