It leverages GeoIQ, used by US intelligence agencies, to create the first enterprise-grade mobile analytics solution. By partnering with Appcelerator, we have solved a problem many enterprises face with mobile technology - understanding where, when and how mobile applications are being used.
New York, NY (PRWEB) September 29, 2010
Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, and FortiusOne, the leading location analysis software provider, today announced they have joined forces to launch the first location-based analytics platform for mobile applications. The new Titanium+Geo platform, which is being demonstrated today by FortiusOne at the Location-Based Marketing Summit in New York City, allows enterprises, marketers and retailers to better understand where, when and how mobile applications are being used. Business decision makers can now dynamically measure the impact of location-enabled mobile applications and social media on their company's bottom line.
Appcelerator's Titanium+Geo utilizes the core location analytics driving FortiusOne's widely-adopted GeoIQ platform and extends its robust capability to capture, analyze and visualize real-time data from mobile devices and social media services. This complete data management, visualization, and analysis platform enables intuitive exploration, sharing and collaboration around geo-tagged data.
"People increasingly expect location-specific capabilities on their cell phones and companies are trying to make their information locally relevant," said David Sonnen, senior analyst, IDC. "Until recently retailers and marketers were just guessing about the effectiveness of their content. Now Titanium+Geo gives decision makers real-time analytics that measure their mobile content's effectiveness; making every dollar of expenditure targetable and measureable."
Titanium+Geo combines internal data (such as coupons, customer databases and location information), with external data (such as Twitter, demographic and competitive information) to create actionable data (such as running a promotion, selling advertising, or opening a new location). See how a retailer uses Titanium+Geo to understand the effectiveness of their mobile application's demand generation and opportunities for growth here: http://www.appcelerator.com/products/titaniumgeo/.
"Our developers are creating apps that place a premium on knowing where the user is and what they're doing," said Jeff Haynie, CEO of Appcelerator. "Now with Titanium+Geo, we've lowered the barrier to entry for both developing mobile applications and analyzing the results. Developers can better target offers, cross-sell products and understand the geo-social context of their applications."
"This partnership unites two leading technologies from the mobile and analytics markets," said Frank Moyer, CEO, FortiusOne. "It leverages GeoIQ, used by US intelligence agencies, to create the first enterprise-grade mobile analytics solution. By partnering with Appcelerator, we have solved a problem many enterprises face with mobile technology - understanding where, when and how mobile applications are being used."
Appcelerator's Titanium platform delivers cross-platform support, enabling applications to be deployed on Android, iPhone and Blackberry with a single set of source code. With only a few lines of code, developers can automatically capture the location of all mobile events. Users can then combine and analyze massive amounts of dynamic data streaming from mobile applications with data from their enterprise systems and the 45,000 data sets in the FortiusOne GeoCommons data marketplace, enabling a better understanding of the ROI of mobile and social investments. Demand is strong: according to the Appcelerator/IDC Q4 Mobile Report, developers indicated a strong interest in using geo-analytics, with 42% saying they are currently or will soon use this type of API in their application.
Titanium+Geo will be available in Q4 2010 to Appcelerator's 72,000+ developers worldwide as part of its Professional and Enterprise subscriptions, and on a trial basis to Community developers. For more information and to view a video demo, visit http://www.appcelerator.com/products/titaniumgeo/.
Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company's flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator's customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit http://www.appcelerator.com or http://pitch.pe/91647.
FortiusOne was founded in 2005 to reinvent the way organizations leverage and analyze data for real-time problem solving. FortiusOne delivers location analysis solutions through a variety of software, application programming interfaces (APIs) and service offerings. FortiusOne's GeoIQ is a complete data management, visualization, and analysis platform that enables intuitive exploration, sharing and collaboration around geospatial information. With GeoIQ, you can quickly and intuitively make intelligent, data-driven decisions with virtually no end-user training.
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