Digital Media Application Security Takes Center Stage at Digital Hollywood Spring 2010

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Arxan to showcase its suite of products to protect digital media applications and maintain integrity of DRM robustness rules

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WHO: Arxan Technologies

WHAT:
Arxan Technologies, a leading provider of software security solutions that protect applications from attack in distributed or un-trusted environments, will demonstrate its suite of products designed to protect digital media applications from hackers to maintain the integrity of the underlying content and the digital rights management (DRM) robustness rules.

Whether it is movies, music, games or television shows, consumers today demand entertainment and information anytime, anywhere, which means increasingly innovative and diverse distribution channels, such as smartphones, IPTV, and other ways to deliver in today’s three-screen world. These “Hollywood 2.0” models, however, face growing challenges in protecting digital assets against hackers who would subvert studios’ business models and intellectual property (IP).

Arxan’s application hardening and key protection solutions protect against tampering and reverse-engineering of code and IP in a durable and proven manner which does not impact source code, application functioning or the development process. The company’s technology supports DRM standards and robustness rules for content protection, and safeguards revenue channels from piracy and unauthorized access across desktop, server and embedded applications, including those designed for mobile devices such as the Android™ and iPhone®. Arxan customers span the digital media ecosystem, from leading game developers to digital media application providers.

Recently, Arxan joined the Marlin Partner Program, a market development and promotion program within Marlin, a leading, open DRM standards body. The company also recently announced that Widevine®, a provider of digital entertainment solutions, selected Arxan’s application hardening technology to protect its DRM platform.

Arxan will be reporting on new developments at the conference via Twitter. Please follow @Arxan.

WHERE:
Digital Hollywood Spring 2010(Booth #1)
The Lowes Santa Monica Beach Hotel, Santa Monica, CA
Digital Hollywood debuted in 1990 and has from its start been among the leading trade conferences in its field with more than 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year.

WHEN:
May 3-6, 2010

ABOUT ARXAN TECHNOLOGIES:
Arxan Technologies Inc. is a leading provider of software security solutions that protect applications from attack in distributed or un-trusted environments. We harden applications against tampering and reverse engineering for unauthorized use, piracy, and theft of intellectual property. Our advanced software protection solutions secure ISV, digital media providers’ and enterprise applications to proactively defend the integrity of code and business models. We defend, detect, alert and react to attacks through a threat-based, customizable approach that works without changing source code. Proven, durable and resilient, Arxan’s offerings support a full range of application protection needs, from commercial software to military grade assurance. Founded in 2001, Arxan Technologies has offices in Bethesda, MD, San Francisco, CA and West Lafayette, IN. For more information, please visit http://www.arxan.com.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
iPhone is a registered trademark of Apple Inc.

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ERIN LUTZ

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