What’s changed in today’s digital environment is that they’re now looking for a partner with both the marketing and technology expertise to deliver a new generation of solutions. Being at a firm like Q, which offers great ideas, extraordinary service and incredible talent, makes my job of business development very exciting and gratifying.
Washington, DC (Vocus) February 5, 2010
agencyQ, the D.C.-based interactive agency that imagines, designs and delivers integrated digital solutions, has hired Allison Mataya as Director, Business Development.
Mataya brings a record of working with premier consumer brands and driving record growth at large agencies. At Q (formerly Q-Industries), Mataya will oversee business development opportunities, attracting new clients and growing relationships with existing clients who seek an agency with deep digital marketing, technology and customer engagement expertise.
Prior to joining Q, Mataya was Director, Business Development for the D.C. office of Arnold Worldwide. Her efforts led the agency to its best year on record in 2008 by driving growth among current and new accounts such as the Bahamas Ministry of Tourism, Choice Hotels and Amtrak. She also launched Adcision Networks, an online luxury ad network.
Previously, at Merkley+Partners, Mataya managed corporate advertising efforts for Mercedes-Benz and ran the regional advertising for a network of 63 Mercedes-Benz dealers extending from Virginia to Maine. She also has worked at agencies Young & Rubicam and Grey Advertising, handling accounts such as Xerox and Kraft Foods.
“Allison truly reflects Q’s mission to develop productive and healthy partnerships with clients,” said Brad Heidemann, Executive Vice President – Strategy. “She possesses a thorough understanding of the challenges faced by today’s chief marketing officers, backed up by an impressive track record of working with exceptional brands and growing those accounts. We’re excited to have her passion, positive energy and experience.”
“Clients will always seek an agency that they can trust, that knows their business and that understands the problems they’re facing,” said Mataya. “What’s changed in today’s digital environment is that they’re now looking for a partner with both the marketing and technology expertise to deliver a new generation of solutions. Being at a firm like Q, which offers great ideas, extraordinary service and incredible talent, makes my job of business development very exciting and gratifying.”
An active member of the DC Ad Club, Mataya graduated from Bowdoin College with a B.A. in Art History and Government.
Founded in 1999 as Q-Industries, Q has grown from a small, technology-focused interactive shop into a full-service agency that excels in three core practice areas: Digital Marketing, Technology and Customer Engagement & Loyalty. Q’s account teams combine industry-leading subject matter expertise with a client-focused perspective – imagining, designing and delivering integrated solutions that attract, convert and retain customers. Headquartered in Washington, D.C., with a new location in Columbus, Ohio, Q serves a global portfolio of commercial, government and association/nonprofit organizations. For more information, visit http://www.agencyq.com.
202-363-1065 | 202-669-3639 cell
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