While I am sure there are some optimistic doctors out there, we cannot recall a single one who called us to capitalize on increasing demand due to our supposedly recovering economy. Rather, the doctors we talk to are trying to cope with change.
Tustin, CA (PRWEB) July 1, 2010
According to Lonnie Hirsch, Co-Founder of doctor and physician marketing firm Heathcare Success Strategies, doctors are increasingly resorting to marketing to counter unfavorable changes in health care.
“While underlying motivations vary, doctors often begin marketing to counter declining reimbursements, respond to increasing competition, prepare for health care reform, recapture revenues lost due to our flagging economy or stay competitive despite the trend toward mega groups and hospital-owned practices.”
Of course, one only has to look around to notice just how far doctor marketing has come in recent years. Physician practices and groups are now among the largest local advertisers in print (magazines, yellow pages, shoppers and newspapers), the Internet, radio, television and even on billboards.
What’s more, the trend toward doctor marketing is increasing.
Hirsch elaborates, “Doctors have called us in record numbers since the first of the year, and their motivations have changed. While in past years our clients simply wanted to attract more patients, these days they want to protect themselves from external changes.”
Surprisingly, last year’s stock market rally hasn’t translated into increased doctor optimism.
“While I am sure there are some optimistic doctors out there, we cannot recall a single one who called us to capitalize on increasing demand due to our supposedly recovering economy. Rather, the doctors we talk to are trying to cope with change.”
About Healthcare Success Strategies (http://www.HealthcareSuccess.com):
Healthcare Success Strategies offers many health care marketing services and products, including a medical practice marketing newsletter, doctor marketing consulting and a physician marketing seminar.
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