We started testing our Flex-National Radio Advertising service about 6 months ago
Dallas (PRWEB) July 29, 2010
Businesses worldwide now have a new weapon in their arsenal when advertising in the U.S.; it is called Flex-National Radio Advertising and it was designed by Wholesale TV & Radio Advertising LLC. Flex-National Radio Advertising gives businesses the ability to run specifically targeted national radio advertising with the flexible option of eliminating undesirable markets, states and/or DMA’s.
“We started testing our Flex-National Radio Advertising service about 6 months ago,” said the General Manager, at Wholesale TV and Radio Advertising in Dallas, Texas. “Things went really, really well from an inventory management and clearance standpoint, which are the only areas where we needed to even perform any testing. From a sales standpoint, we already knew it was going to be a home-run.”
Some features of the Flex-National Radio advertising service include:
- The ability to target your demographic by choosing one of our national radio networks:
o The Spanish and Hispanic National Radio Network
o The Country and/or Classic Country National Radio Network
o The News Talk and/or News Talk Sports – National Talk Network
o The Gospel and/or Religious National Radio Network
o The Urban Hip-Hop National Radio Network
o The Classic Rock National Radio Network
o The Top 40 (CHR) National Radio Network
- The ability to eliminate markets, states, or DMA’s that you cannot sell in or that are not desirable and/or profitable for you.
- The ability to choose from 3 time blocks Monday–Friday and 3 on Saturday-Sunday:
- The ability to purchase targeted average impressions at your desired wholesale CPM level.
“Last year, we talked to almost a hundred businesses about this service. Many of them were already running some form of national radio advertising and the rest were considering running in the near future. The businesses that were already running national radio advertising were mostly doing the same thing, buying shows like Limbaugh, Mike & Mike, Dr. Laura, etc.. Most of them liked the ‘star power’ of buying the shows; however, the overwhelming consensus was: they needed additional revenue growth within the same types of radio formats. They wanted much lower CPM price levels and far, far less waste,” said the G.M.
“Of the businesses we surveyed, only 10 were able to serve all 305 metered U.S. radio markets and Zero of the businesses WANTED to service all 305 radio markets. If you couple our new Flex-National program with our existing auction program, it addresses all of the advertisers’ needs regarding waste and, obviously, price control.”
Businesses that are interested in learning about the Flex-National Radio Advertising service offered by Wholesale TV and Radio Advertising should contact Dewayne Gibson at: http://www.wholesaletvandradioads.com/nationaladvertising/nationalradio.html or via telephone at (214) 306-4638.
About Wholesale TV and Radio Advertising:
Wholesale TV and Radio Advertising offers long-term revenue and lead generation solutions at wholesale pricing. They utilize a unique bidding/auction system to acquire quality unsold TV and radio advertising inventory at 50–85% below retail rates. Their primary office is in Dallas, Texas. They also offer value-added sales and marketing consulting, sales center coaching, call center management, and build out. Their services are available on a regional and national level in over 300 metro cities and in all 50 states.
Contact: Dewayne Gibson – National Business Development Manager
Phone: (214) 306-4638
Web site: http://www.wholesaletvandradioads.com/nationaladvertising/nationalradio.html
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