“Happy Hours have become an international term for unwinding after work, and there is no reason that your happy hour can’t bring fitness to the forefront."
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Los Angeles, California (PRWEB) May 21, 2010
Happy Hour Athletics has come hot off of the press and is now available to women everywhere. Happy Hour Athletics is a fitness apparel company made for women by women. The concept behind the brand is that all women have their “happy hour” each day; a time to get those endorphins going and kick some butt in style.
Happy Hour Athletics is designed and most products produced in the USA, with tanks tie-dyed, printed and silk-screened right in Los Angeles. It is a versatile line full of breathable, easy to wear garments that add sophistication and sexiness to everyday workout gear. The clothing hugs the body perfectly, without feeling too tight, but rather just right. Currently, the collection has specialty items for yoga, running and surfing that is quickly expanding. Each piece can be worn to the gym or as lounge wear, and can easily transition as your go-to fitness wear to your everyday wear.
Spending an hour each day working out as your designated “happy hour” keeps you healthy, makes you more productive and gives you the opportunity to focus on yourself. Your “happy hour” doesn’t have to be in the gym. It could be kicking butt in the boxing ring, taking a walk, going on a hike, or just taking time for you. Happy Hour Athletics provides consumers with clothes that highlight both their athletic and sexy sides. The graphics are girly with feminine flair, but the focus of each garment is to make every woman look and feel sexy, even when she is working up a sweat.
Founder Janet Williams stated, “Happy Hours have become an international term for unwinding after work, and there is no reason that your happy hour can’t bring fitness to the forefront.” The unique designs are the perfect marriage between feminine sophistication and quality workout gear. Breaking a sweat isn’t always considered sexy, but let Happy Hour Athletics allow you feel beautiful from the inside out, with wares that compliment your body and get you through your fitness routine in style.
Aside from being made from the finest quality materials, Happy Hour Athletics is recession friendly. The collection ranges from $15 for tank tops to $45 for premium yoga pants.
For their launch, Happy Hour Athletics is offering free shipping on all orders within the continental US. Happy Hour Athletics is currently being sold online at HappyHourAthletics.com, with a roll out of in-store placement in progress. Now the only question: What is your happy hour?
For more information or samples please contact Samantha Lefkowitz at Samantha(at)happyhourathletics(dot)com or 310.497.9112
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