The Whey to Success, Ohio Start-up Nutritional Company, Shatters Expectations

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An Ohio couple is doing well with new start-up nutritional company, despite difficult times. Muscle Feast, LLC has seen sales grow to over $100,000 in first full quarter of going online.

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“This is way beyond our initial forecast for the year. We were projecting about $100,000 in gross sales for the entire year, so to hit over $100,000 in the first quarter of 2010 is amazing."

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In today’s difficult economy, starting a business may not seem like the best idea. With unemployment still hovering around the 10% range and banks making it virtually impossible to borrow money, this is an extremely difficult environment to start a business. But that is exactly what Sean Gillespie and his wife Shelley did about six months ago. With the goal of providing the highest quality protein supplements at the lowest possible pricing, they thought they had a business model that would work very well, especially in tough times.

They knew they were onto something when they started selling 5 pound bags of pure whey protein isolate on eBay. Sales were incredibly strong and they were able to reach the “Power Seller” status in just a few months. They opened their online store at http://www.musclefeast.com in November of 2009 and although sales started a little slow, with the help of some aggressive online advertising, they saw first quarter 2010 sales grow to over $100,000.

“This is way beyond our initial forecast for the year. We were projecting about $100,000 in gross sales for the entire year, so to hit over $100,000 in the first quarter of 2010 is amazing. What makes Muscle Feast, LLC so successful is the fact that we are selling the highest quality products on the market at about 50-75% of what you spend on more recognizable names at nutritional supplement stores. For instance, we sell 5 pounds of pure whey isolate powder for only $31.99; a similar product in a more recognizable brand will sell for over $80.00. Low pricing on top quality products, along with our strong customer service really set us apart, especially in this difficult economy,” Sean commented.

Based on the sales of their products, both Sean and Shelley thought it would be easy to get bank financing to grow their business. “We went to several different lending institutes to get financing. We had a great credit score, a solid business plan and about $40,000 of our own money to invest. We thought since Sean was a disabled veteran, this would help as well. Unfortunately, the banks are really not lending money right now, so we started the business on a shoestring budget and luckily it is doing very well,” Shelley said. “We could grow the business a lot faster if we could get financing but that will come. For now, we are content with our current level of sales and will just continue to grow it slow.”

In addition to the whey isolate protein, they also carry micellar casein, maltodextrin, waxy maize, a meal replacements and two different weight gain products and hope to add more products in the near future, including flavored products. If you want to get a great value on nutritional supplements, you won’t find a better deal on the products they currently carry.

The nutritional supplement industry continues to grow, despite the difficult economy. With high quality products, super low pricing, and customer service that includes a 100% money back guarantee, Muscle Feast, LLC appears to be headed for huge growth and they even expect to be hiring more fulltime employees in the near future; something that seems so rare today.

The nutritional supplement industry continues to grow, despite the difficult economy. With high quality products, super low pricing, and customer service that includes a 100% money back guarantee, Muscle Feast, LLC appears to be headed for huge growth and they even expect to be hiring more fulltime employees in the near future; something that seems so rare today.

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Sean Gillespie
Muscle Feast, LLC
888-734-3634 ext. 3
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