Poynter’s News University Publishes Its 100th Training Tip of the Day

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Quick learning is delivered seven days a week in 140-character snippets from more than 150 online courses offered by Poynter's e-learning project.

Poynter’s News University reached a significant milestone today with the publication of its 100th Training Tip of the Day. Launched in March as part of the new NewsU, the Training Tip of the Day highlights a key takeaway from one of more than 150 online courses about journalism and media, and each tip provides a link to the course for people to learn more. In addition to a full version of the Tip of the Day that’s available at http://www.newsu.org or via RSS feed, a 140-character version is tweeted to NewsU’s more than 2,000 Twitter followers using the #nutip hashtag.

“Training Tip of the Day gives us an opportunity to demonstrate that no matter where you are or how much time you have, you can learn something new seven days a week,” said Howard Finberg, director of interactive learning at The Poynter Institute and its e-learning project, News University. “It’s a way for us to make people aware of the journalism training that’s available at Poynter. It also adds value to our social media presence.”

Pulled from the course Introduction to Ethical Decision-Making, the 100th Tip of the Day, as tweeted, was: “#nutip No. 100 Credibility: What others think of us. Ethics: Who we really are. Image vs. substance.” This self-directed course is designed to help participants identify, understand and practice ethical decision-making in newsgathering and publishing.

In addition to making people aware of courses that are available, Tip of the Day has also helped NewsU identify the training takeaways that resonate with its audience by monitoring Twitter retweets. The following are some of the most popular Tips of the Day:    

  •     Reporting a multimedia story? Create storyboard first to decide best medium for each part. From Five Steps to Multimedia Storytelling
  •     Competition can be the key to innovation. Hold a company-wide competition to inspire innovators. From Innovation at Work: Making New Ideas Succeed
  •     All sound news stories need to do four things for readers: invite, inform, illuminate and connect. From News Sense: The Building Blocks of News

As part of its celebration of the 100th Tip, NewsU has embedded a promo code within Tip #100. That promo code, which is available at https://www.newsu.org/resources/training-tips, gives participants 50% off any Poynter NewsU Webinar during June 2010.

Poynter NewsU plans to publish a new training tip every day for a year. “We like to think of this as a way to create a training haiku, a poetic tribute to the depth and breadth of training from Poynter,” said Finberg.
For more information about Tip of the Day, to view the full archive or to follow on Twitter, visit https://www.newsu.org/resources/training-tips.

About The Poynter Institute
Poynter trains journalism practitioners, media leaders, educators and citizens in the areas of online and multimedia, leadership and management, reporting, writing and editing, TV and radio, ethics and diversity, journalism education and visual journalism. Poynter’s website, (http://www.poynter.org) is the dominant provider of journalism news, with a focus on business analysis and the opportunities and implications of technology. Poynter’s News University (http://www.newsu.org) offers newsroom training to journalists and journalism students through interactive e-learning modules and links to other journalism education and training opportunities.

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Howard Finberg
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