St. Petersburg, Fla. (PRWEB) November 18, 2010
Paradigm Learning received a 2010 W³ Silver Award from the International Academy of the Visual Arts for outstanding interactive website development. The W³ Awards honored Paradigm Learning and some of the best interactive agencies, designers and creators worldwide, selected from more than 3,000 entrants.
Paradigm Learning, a leader in corporate education and communications, worked with Share Our Strength® and ConAgra Foods® Foundation to develop a Discovery Map®, a colorful, graphically intriguing and content-rich illustration. The partnership’s map visually communicates issues related to childhood hunger in the United States. The Discovery Map was then formatted for use on the web.
The interactive website garnered the team its W³ Award reflected the key message of the Share Our Strength organization, which is to capture the hearts, minds, support and commitment of lobbyists and government officials, the public at large, community and religious organizations, and corporations and other sponsors.
Based on recent research that suggests people learn best when they are actively involved in the learning process. The winning interactive website leveraged the advantages of discovery learning to convey more effectively the needs of hungry children and the steps that anyone can take to help.
Share Our Strength and the ConAgra Foods Foundation are among the leaders in the fight against childhood hunger. Share Our Strength has earned its reputation as one of the nation’s most effective nonprofits through innovation and creativity, funding some of the most effective antihunger groups and working with strong local partners to ensure that all children have access to nutritious food. Since its inception, Share Our Strength has raised more than $245 million and provided support for more than 1,000 groups working to end hunger around the world.
About Paradigm Learning
Paradigm Learning is a privately held company, veteran-owned business based in St. Petersburg, Fla. Since 1994, it has worked with more than half of the companies on the Fortune 500 list, creating award-winning business games, business simulations and Discovery Maps® to address a company’s specific business needs. Its flagship business acumen training program, Zodiak®: The Game of Business Finance and Strategy, has been played by more than a million people worldwide. Other products address such issues as talent management, employee alignment and engagement, leadership accountability, team building, project management and organizational change.
About Share Our Strength
Share Our Strength® is a leading national organization working to make sure no child in America grows up hungry. By weaving together a net of community groups, activists and food programs, Share Our Strength catches children at risk of hunger and ensures that they have nutritious food where they live, learn and play.
About ConAgra Foods Foundation
The ConAgra Foods Foundation’s Nourish Today, Flourish Tomorrow platform is dedicated to raising awareness of the more than 12 million children in America who are at risk of hunger and don’t have enough food to live active, healthful lives, and to aggressively pursuing sustainable solutions in the fight against childhood hunger. ConAgra Foods Foundation invests in national and local partnerships with high-impact, not-for-profit organizations, including Feeding America® and Share Our Strength, that take an innovative approach to addressing needs in the core areas of hunger and nutrition education.
About the W³ Awards
The W³ Awards honor creative excellence on the Web and recognize the creative and marketing professionals behind award-winning sites, marketing programs and video work created for the Web. The W³ Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “who’s who” of acclaimed media, interactive, advertising and marketing firms.