There is little tolerance these days for erroneous rich media pricing models and solutions currently permeating the marketplace and not delivering the performance.
New York, NY (PRWEB) April 13, 2010
Breakout Solutions, Inc., creator and owner of addGloo.com, the pioneer of publisher friendly Stick On Site (“SOS”) self serve rich media ads, is pleased to announce that Paul Singman has joined the Company as its Vice President, Sales & Business Development, reporting directly to Company CEO, Gregory Sukornyk.
Paul comes on board at an important time for Breakout as it rolls out its pioneering self-serve rich media ad platform at addgloo.com, designed to make online advertising relevant and powerful once again.
Paul has an impressive track record building and leading sales organizations for leading Internet, media and technology companies over his career. Prior to Breakout, Paul was Director of Sales for social media market leader RockYou, where he worked with top brands directly such as Nokia, Coca-Cola, Radio Shack, Hewlett Packard and Progressive Insurance.
Gregory Sukornyk, CEO & Founder of Breakout Solutions said: “Paul is a consummate sales and business development professional who brings a wealth of digital media experience to our company. He truly knows his way around the world of media sales and business development and how to effectively build a sales organization. We are excited to have him on board.”
“Both the Senior Management Team and aggressive product roadmap at Breakout Solutions made the decision to join the company an easy one,” said Paul Singman. “It’s exciting to join a company that is competing successfully against such rich media leaders as Pointroll, as well as innovators such as Teracent, Unicast and Widgetbox. Given the current state of the online economy, there is little tolerance these days for erroneous rich media pricing models and solutions currently permeating the marketplace and not delivering the performance. Breakout has responded accordingly with a self-serve and white label rich media platform for marketers and publishers reflecting best of breed technology and appropriate online marketing business terms that speak to the masses calling for change and alternatives. I am looking forward to working with Greg and the Senior Management team in taking addGloo and other game changing digital solutions to the online marketing community in the near future.”
Prior to RockYou, Paul served as Director of Sales at Exepdia Inc. where he managed sales for Virtual Tourist in the Eastern Region, and prior to that directed sales and business development at ISP behavioral targeting specialist Nebuad based in Redwood City, CA. Paul has also held management positions at search engine marketing leader SendTec, Inc. and at GiantBear, a wireless application service provider, where he took a leadership position within the wireless advertising space.
About Breakout Solutions
Launched in February 2007, Breakout Solutions is a specialist in creating engaging promotional and advertising solutions for web and mobile platforms. With the launch of addgloo.com, the company has pioneered a new form of self-serve rich media that allows users to interact fully with the ad without being re-directed to another landing page; in other words, users Stick on Sites (“SOS”) where they are engaged. Extensive research showing that click-through rates are in steady decline, while the Gloo innovation leads to greater conversions and engagement, such as product purchases or leads captured. Breakout Solutions has corporate offices in Fort Lauderdale, FL and offices in New York, NY, Toronto, Canada, and Los Angeles, CA.
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